Digital Marketing Manager
6 days ago
**About Us**
Axis Transportation Training Centre Ltd. is a leading provider of training and development services in the transportation industry.
We are seeking a skilled Digital Marketing Manager to join our team
About the Role
The successful candidate will be responsible for developing and implementing effective marketing strategies to promote our programs and services.
Responsibilities
- Develop comprehensive communication plans to engage with our target audience;
- Evaluate the effectiveness of our marketing initiatives and make data-driven decisions to improve their impact;
- Implement and manage our online presence, including social media and website content;
- Oversee the preparation of high-quality written materials, such as reports and briefs;
- Prepare educational and publicity programs and materials to raise awareness about our services;
- Provide consultation on business planning and startup strategies;
- Promote our activities, workshops, and events through various channels;
- Supervise professional and support staff and students;
- Administer programs to promote industrial and commercial business investment in rural and urban areas;
- Perform administrative tasks, such as data analysis and research;
- Plan and conduct market research studies to inform our marketing strategies;
- Advise clients on advertising and sales promotion strategies;
- Answer written and oral inquiries from stakeholders;
- Assist in the preparation of brochures, reports, and other marketing materials;
- Conduct public opinion and attitude surveys to better understand our target audience;
- Gather, research, and prepare communications materials;
- Maintain contact with the media to promote our services;
- Prepare and deliver educational, publicity, and information programs, materials, and sessions;
- Design and conduct quantitative and qualitative research projects;
- Develop feasibility studies and marketing strategies;
- Deliver presentations at conferences, workshops, or symposia;
- Maintain and manage our digital database;
- Write and edit press releases, newsletters, and communications materials.
About You
We are looking for a highly motivated and organized individual with excellent communication and project management skills.
What We Offer
A competitive salary range of $60,000 - $80,000 per year, depending on experience, plus benefits and opportunities for professional growth and development.
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