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Digital Media Strategist for Loblaw's Marketing Team
2 months ago
We are seeking a skilled Digital Media Strategist to join our marketing team at Loblaw Companies Limited. As a key member of our team, you will be responsible for developing and implementing comprehensive media strategies that drive business objectives.
The ideal candidate will have 6-8 years of experience in media planning and execution, including 3-4 years of experience leading a team of digital media practitioners. You will possess exceptional knowledge of the digital media ecosystem, including ad tech and data providers. Strong leadership skills, excellent communication skills, and the ability to work collaboratively with cross-functional teams are essential.
Your primary responsibility will be to steward relationships with our integrated partners within Loblaw Digital and Loblaw Media. You will translate strategic business objectives into clear briefs across various teams and channel experts to drive integrated multichannel efforts. This includes devising annual and seasonal digital media plans for brand and performance campaigns, as well as always-on demand generation tactics focused on driving digital sales.
In addition to your technical expertise, you will need to possess strong executive-level communications skills, enabling you to present findings to senior management and respond to questions comfortably. A Bachelor's Degree in Business, Marketing, Statistics, Engineering, Economics, or a similar field is required.
As a valued member of our team, you will contribute to the development of compelling media support plans that bolster the brand and drive success of key product and promotional programs. You will also act as a business partner with our Loblaw Digital Demand Generation team to devise digital media plans and work closely with Brand and PR Marketing teams to develop media support plans.
We offer a competitive salary range of $120,000 - $180,000 per year, depending on experience. Our commitment to sustainability and social impact is an essential part of the way we do business, and we focus our attention on areas where we can have the greatest impact. We offer progressive careers, comprehensive training, flexibility, and other competitive benefits, making us one of Canada's Top Employers, Canada's Best Diversity Employers, Canada's Greenest Employers & Canada's Top Employers for Young People.
