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Old Toronto, Ontario, Canada Tipalti Full timeSenior Product Marketing ManagerTipalti is a leading fintech company that empowers finance professionals to modernize the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors, with a valuation of over $8 billion and total funding of just over $550 million. Our 2021 Series F funding round raised $270 million,...
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Senior Product Marketing Manager
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Old Toronto, Ontario, Canada Tipalti Full timeSenior Product Marketing ManagerTipalti is a leading fintech company that empowers finance professionals to modernize the entire payables operation. We are a well-funded, late-stage start-up backed by high-profile investors, with a valuation of over $8 billion and total funding of just over $550 million. Our 2021 Series F funding round raised $270 million,...
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Senior Product Marketing Manager
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Old Toronto, Ontario, Canada Croesus Finansoft, Inc. Full timeAbout Croesus Finansoft, Inc.Croesus Finansoft, Inc. is a leading provider of innovative wealth management solutions. Our mission is to empower wealth management professionals with high-performance, secure, and user-friendly tools to improve their productivity, enhance client relationships, and make informed decisions.Job SummaryWe are seeking a Senior...
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Senior Product Marketing Manager
2 months ago
Old Toronto, Ontario, Canada Croesus Finansoft, Inc. Full timeAbout Croesus Finansoft, Inc.Croesus Finansoft, Inc. is a leading provider of innovative wealth management solutions. Our mission is to empower wealth management professionals with high-performance, secure, and user-friendly tools to improve their productivity, enhance client relationships, and make informed decisions.Job SummaryWe are seeking a Senior...
Senior Product Marketing Manager
2 months ago
Tipalti is a leading fintech company that modernizes the entire payables operation, freeing finance professionals to lead. We are a well-funded, late-stage start-up backed by high-profile investors.
Our Mission: To make payables strategic with operational, compliance, and financial controls, enabling companies to scale quickly.
Job Summary: We seek a strategic and customer-centric Senior Product Marketing Manager to join our marketing team. The ideal candidate will play a pivotal role in shaping our product marketing strategy and driving the success of our Accounts Payable (AP) product.
Key Responsibilities:
- Collaborate closely with the product management team to gain a deep understanding of the AP product roadmap and act as the voice of the customer.
- Develop and execute strategic GTM plans that leverage data insights to drive results, including product launches, market research, content creation, customer profiling, and sales enablement.
- Work collaboratively with product management and marketing teams to set, monitor, and achieve business and marketing objectives.
- Analyze product usage trends to inform product development, pricing strategies, content creation, and sales collateral to accelerate the sales pipeline.
- Partner with Tipalti Marketing to determine optimal routes to market and leverage data for marketing optimization.
- Develop sales decks, product overviews, demo videos, case studies, and training for GTM stakeholders.
- Work closely with marketing teams to ensure the success of top-of-funnel initiatives, including demand generation, content marketing, events, webinars, and PR efforts.
Requirements:
- 10+ years of professional experience, including 5+ years in a product marketing role for B2B SaaS solutions in finance, fintech, or payments.
- Bachelor's degree or equivalent experience.
- Deep customer empathy to influence product and marketing efforts.
- Strong attention to detail and the ability to translate technical capabilities into concise buyer-facing language.
- Critical thinking skills and a curious mindset for business and market analysis.
- Demonstrated track record in creating and executing GTM strategies and deliverables such as positioning/messaging, pitch decks, sales playbooks, thought leadership content, social media campaigns, and email marketing.
- Proven success in cross-functional collaboration with sales, marketing, product, and customer success teams to drive product & feature launches.
- Experience with other marketing disciplines (content, field marketing, demand generation, partner marketing) is a plus.
What We Offer:
- Hybrid working model that requires you to be in office Monday, Tuesday, and Thursday.
- Free lunch on office days.
- Fresh fruit, snacks & drinks in office.
- Phone/internet allowance.
- Regular company-wide social events.
- Multiple ERG groups celebrating our diversity and creating an inclusive culture.
About Tipalti: Tipalti is the only company handling both global partner payments and accounts payable workflows for high-velocity companies across the entire financial operations cycle: onboarding and managing global suppliers, instituting procurement controls, streamlining invoice processing and approvals, executing payments around the world, and reconciling payables data across a multi-subsidiary finance organization.
