Senior Product Marketing Manager

4 weeks ago

Old Toronto, Ontario, Canada Rewind Full time
Job Title: Senior Product Marketing Manager

We are seeking a highly skilled Senior Product Marketing Manager to join our team at Rewind. As a key member of our marketing team, you will be responsible for developing and executing product marketing strategies that drive sales and revenue growth.

Key Responsibilities:
  • Conduct market research and analysis to identify trends and opportunities in the market.
  • Develop and execute product positioning, messaging, and content that resonates with our target buyer personas.
  • Collaborate with product management and marketing communications to develop go-to-market strategies and execute product launches.
  • Understand and document our buyer's journey, including where they get information, and the who, what, when and why behind the decisions they make.
  • Develop marketing programs for the products you support in conjunction with our marketing team.
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis.
  • Plan the launches of net-new products, features and releases of existing products.
  • Act as the primary thought leader for the products you support externally.
  • Understand and support our sales channels; train them on the problems we solve for our buyers and users.
Requirements:
  • 5+ years of experience in product marketing in a B2B SaaS environment.
  • Strong technical background and understanding.
  • Strong quantitative analytical ability and excellent written and oral communication skills.
  • Customer-centric with experience speaking directly with customers.
  • Comfort in a fast-paced, entrepreneurial, start-up environment.
  • The ability to stay highly organized while managing multiple projects and priorities.
What We Offer:
  • Employee stock options.
  • 7 life leave days.
  • 2 Level Up days for professional development.
  • Summer hours (off every other Friday from June - September).
  • 4 week sabbatical after 4 years with us.
  • Paid parental leave.
  • $5000/year professional development allowance.
  • $1000/year wellness/home office allowance.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career.

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