Global Digital Marketing Strategist

5 days ago


Montreal, Quebec, Canada Ivalua Full time

**Company Overview**

Ivalua is a leading global provider of cloud-based procurement solutions, founded in 2000. Our mission is to empower brands to effectively manage all categories of spend and all suppliers to increase profitability, improve ESG performance, lower risk, and improve productivity.

We are a global community of exceptional professionals who believe that digital transformation revolutionizes supply chain sustainability and resiliency to unlock the power of supplier collaboration.

 

**Job Description**

We are seeking a skilled Global Digital Marketing Manager to manage, support, and execute end-to-end digital tactics to further accelerate Ivalua's global demand generation and nurture conversion efforts.

As a key member of our Global Digital Marketing team, you will design and execute global content and digital marketing initiatives, including SEO, SEM, email marketing, social media, lifecycle stage marketing, and CRO programs, to help support product launches and integrated campaigns.

You will measure and report digital marketing campaign performance, identify trends & insights, and optimize spend accordingly. Additionally, you will plan, execute, and measure experiments and conversion tests, collaborate with internal teams to create landing pages, instrument conversion points, optimize user funnels, and improve user experience across multiple channels and touchpoints.

 

**Requirements**

We require a minimum of 5-7 years of experience working on digital marketing campaigns that engage, inform, and convert. You must have A/B testing and running multivariate experiments expertise, as well as solid knowledge of website analytics tools (e.g. HubSpot or similar marketing automation platform).

The ideal candidate will be proficient to expert in HubSpot or similar marketing automation platform, English language proficiency is required, and up-to-date with the latest trends and best practices in online marketing and measurement.

Data-driven approach; ability to draw conclusions and devise strategic recommendations based on findings.

 

**Benefits**

We offer a competitive salary of $85,000 per year, hybrid working model (3 days in the office per week), regular social events, competitive outings, team running events, and musical activities. United by our values we embrace diversity and equity in the broadest possible sense to create an inclusive workplace.

 

**About Us**

We're a team dedicated to pushing the boundaries of product innovation and technology, a stable and cash-flow positive company for 10 years, offering snacks and weekly lunches in the office, and providing exceptional training and career development program to unlock and unleash your full professional potential.



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