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Senior Marketing Strategist

2 months ago

Montreal, Quebec, Canada GardaWorld Full time
About the Role

As a Senior Marketing Strategist, you will play a critical role in developing and executing innovative B2B marketing campaigns that drive our business forward. Reporting to the Director of Growth Marketing, you will work closely with various specialists to craft campaigns that engage B2B audiences and drive measurable growth.

Key Responsibilities
  • Manage end-to-end B2B marketing campaigns from inception to execution, ensuring alignment with growth objectives set by the Director of Growth Marketing.
  • Develop detailed tasks for each campaign team member, including task definition, milestones, and resource allocations.
  • Foster collaboration across multidisciplinary teams, including paid media, social media, design, marketing operations, platform owners, data analysts, and sales.
  • Gather information to effectively brief the team, resulting in higher productivity and faster go-to-market.
  • Analyze campaign performance data in partnership with data analysts, raising flags and assisting the team in refining strategies.
  • Use your brand and digital expertise to highlight experiences across touchpoints that put customer experience at risk.
Requirements
  • Project Management Proficiency: Solid experience with project management tools like Asana, managing multiple projects simultaneously while meeting deadlines.
  • Growth Marketing Expertise: Deep understanding of digital marketing tactics (ABM, Lead Nurturing, Retention & Expansion campaigns, channels: social media, email, paid media, website).
  • Cross-Functional Collaboration: Lead and coordinate cross-functional teams to ensure effective execution of campaigns.
  • Education & Experience: A bachelor's degree in Marketing, Business Administration, or relevant experience. A minimum of 5 years of experience in digital campaign management, specifically within a B2B setting.
Benefits
  • Competitive salary $85,000 - $110,000 per year.
  • Group insurance.
  • Group Registered Retirement Savings Plan (RRSP) with employer contribution.
  • Access to a gym located at our head office.
  • Cafeteria offering delicious lunches.
  • Free parking at the office.
  • Managers who care about the well-being of their employees.

We thank all candidates for their interest; however, we will communicate only with selected candidates.