Strategic Marketing Lead for Direct Response TV

3 weeks ago


Toronto, Ontario, Canada Cella Full time

Cella seeks an accomplished Strategic Marketing Lead for Direct Response TV. As a key member of our team, you will drive successful direct-response and performance-based TV campaigns for clients worldwide. Reporting to the VP, Creative and Production, your work will directly impact charitable organizations globally.

About the Role

This is a challenging opportunity to develop world-class DRTV campaigns from concept to completion in collaboration with our VP of Fundraising Strategy. You will oversee our in-house editors and graphic design team, ensuring high-quality production that meets client expectations.

  • Lead campaign development, collaborating with our VP of Fundraising Strategy.
  • Manage the internal creative team, maintaining project schedules and timelines.
  • Source freelancers and external agencies for high-quality production support.
  • Maintain meticulous attention to detail in reviewing final creative materials.
Requirements

To be successful in this role, you will have:

  • A minimum 5-10 years of experience in fundraising, marketing, and branding, specifically in DRTV.
  • Strong presentation and communication skills, with a collaborative mindset.
  • Experience managing multiple projects simultaneously and adapting to a fast-paced environment.
  • Willingness to travel for client meetings within the United States.
What We Offer

This role offers the opportunity to drive meaningful results for clients while navigating the ever-changing media landscape. With a competitive estimated salary range of $80,000-$110,000 annually, depending on experience, you will have the chance to grow professionally and make a lasting impact.



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