Digital Transformation Senior Manager

4 days ago

Toronto, Ontario, Canada Docebo Full time
About This Opportunity

We are seeking an experienced Senior Manager of Digital Transformation to join our dynamic Revenue Marketing team at Docebo. In this role, you will take ownership of our web strategy and work collaboratively across multiple teams—Brand, Product Marketing, and Creative—to drive exceptional web experiences that attract, inspire, engage, and convert customers.

Responsibilities:
  • Owning the overarching digital transformation strategy, collaborating with key stakeholders on everything from site updates and landing page experiences to testing and optimization, to improve conversion rates and drive growth.
  • Overseeing the implementation and management of web infrastructure, including CMS updates, site performance optimization, development roadmap, hosting and infrastructure, third-party integrations, JS tag deployment, technical bugs, and web development best practices (HTML, CSS, JavaScript). Ensuring compliance with web accessibility standards and other regulations.
  • Cross-functional collaboration with Marketing, Web Engineering, Product, Creative, and Analytics teams to ensure site experiences align with campaigns, product launches, and customer needs.
  • Partnership with A/B testing teams to facilitate tests for user experience, site performance, and conversion rates. Implementing personalization strategies to tailor web experiences based on audience needs.
  • Partnering with the SEO team to enhance site visibility and ensuring content and site architecture are optimized for organic traffic. Overseeing content creation and management, ensuring accuracy, cultural relevance, and compliance with regional regulations.
  • Establishing KPIs, tracking website performance, and generating actionable insights. Continuously monitoring and analyzing web metrics around page load times, core web vitals, mobile performance, uptime, and more.
Requirements:
  • 5-7 years of experience leading integrated web strategy and managing large-scale, complex websites, preferably in tech, consumer finance, or a B2B SaaS environment.
  • 3+ years in a team lead role, with the ability to influence and manage cross-functional teams and deliver results in a fast-paced, growth-driven environment.
  • Deep understanding of web technologies, including CMS platforms (e.g., WordPress, Sitecore), HTML, CSS, JavaScript, and API integrations.
  • Strong understanding of UX design principles, including wireframing, user journeys, and usability testing to ensure intuitive and engaging website navigation, layout, and overall user satisfaction.
  • Familiarity with web accessibility standards, compliance regulations, and localization strategies for global markets.
Benefits & Perks

We offer a competitive salary range of $120,000 - $180,000 per year, plus additional benefits such as generous vacation policy, employee share purchase plan, career progression opportunities, and hybrid office model allowing employees to balance in-person collaboration and remote work.

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