Performance Marketing Strategist

1 day ago

Canada Virtual Gurus Full time
About the Role

We are seeking a highly skilled Performance Marketing Manager to join our dynamic Marketing team at Virtual Gurus. As a key member of our team, you will be responsible for developing and executing paid media marketing strategies to drive traffic and leads for our clients and virtual assistants.

Key Responsibilities
  • Build and execute paid media plans across multiple channels, including SEM, display, paid social, and email.
  • Optimize ad performance, campaigns, and landing pages to maximize conversions and cost-effectiveness.
  • Conduct keyword and competitor research to inform strategy and improve results.
  • Develop SEO/SEM assessments and recommendations to drive website traffic and conversions.
  • Collaborate with internal teams and external partners to improve website UX and conversion performance.
  • Identify trends and insights to inform ad creative and spend optimization.
  • Implement campaign tracking and reporting using Google Analytics and other web analytics tools.
  • Report regularly on paid media performance and key metrics.
  • Identify and analyze marketing performance issues and recommend solutions.
  • Deliver quantifiable improvements in ROI and cost per conversion across all channels.
Requirements
  • At least 6 years of marketing experience, with a focus on performance marketing and paid media for high-growth startups and scaleups.
  • Experience with in-platform ad campaign setup in Google, Bing, Meta, and LinkedIn.
  • Strong ad copywriting skills and experience developing search and web content.
  • Familiarity with SEM/SEO software and tools for optimizing and managing campaigns and content.
  • Experience with goal tracking and A/B testing using Google Analytics and other web analytics tools.
  • Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
  • Strong analytical skills and ability to identify opportunities within complex datasets.
  • Excellent written and verbal communication skills.
  • Comfortable working in a fast-paced startup or scaleup environment.
  • Dedicated to Virtual Gurus' social mission and values.
What We Offer
  • Competitive base salary and annual performance bonus.
  • Remote or hybrid work arrangements available.
  • Health and dental benefits.
  • Flex time and social hours.
  • Convenient central location in Calgary with an onsite gym.
  • Comfy office space with a focus on collaboration and innovation.
  • A team that values equity, diversity, and inclusion.

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