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Director, Anti-Fraud Awareness and Education
2 months ago
The Canadian Bankers Association is seeking a highly skilled and experienced professional to fill the position of Director, Anti-Fraud Awareness and Education. This role will play a pivotal part in steering anti-scam and fraud awareness and education efforts, as well as creating linkages between other CBA initiatives, including financial literacy and stakeholder education.
Key Responsibilities- Develop and Execute Strategic Plans: Work with the leadership team and key vendors to ensure the execution of a strategic, efficient, and collaborative approach to increasing Canadians' awareness of how to prevent, respond, and educate themselves about scams and fraud.
- Collaborate with Stakeholders: Work collaboratively with the CBA team and stakeholders from a diverse range of public and private sectors to drive strategy and execution on education and awareness efforts to help protect Canadians and the Canadian economy from scams and fraud.
- Lead Cross-Sectoral Initiatives: Bring a blend of marketing, communications, and education savvy and an agile approach to campaign work, galvanized by the opportunity to block bad actors and protect Canadians from scams and fraud.
- Expertise and Thought Leadership: Become a sought-after expert on how different sectors and jurisdictions approach anti-scam and fraud prevention, energized by the art of the possible to leverage and evolve existing efforts to benefit a wider audience.
- Financial Literacy and Awareness: Through collaboration with the Strategy, Marketing & Communications team, ensure that the CBA's financial literacy efforts (including Your Money) continue to evolve and amplify anti-scam and fraud prevention messages.
- Measurement and Activation: Work with stakeholders to develop, deploy, and track relevant metrics to help guide and evolve awareness efforts, review current key performance indicators, and provide recommendations to enhance and align for effectiveness and tracking of outcomes.
- Public Policy and Sponsorships: Shape messaging and help inform strategy on how the CBA communicates its anti-scam and fraud prevention work, and identify potential strategic sponsorship opportunities aligned with anti-scam and fraud prevention programs and organizational goals and target outcomes.
- Executive and Internal Support: Liaise with the CBA's internal team and develop communications, marketing, and educational collateral and campaigns to ensure internal teams are appropriately informed on plans, milestones, and progress.
- 10+ years' experience in a communications/marketing function, with a strong track record in cross-sector collaboration and stakeholder engagement.
- Experience leading public awareness and educational initiatives, with a proven ability to develop and execute multi-channel campaigns aimed at diverse audiences.
- Excellent writing skills, with a proven track record developing and managing communications planning and producing high-quality materials.
- Social media-savvy, with experience designing and executing digital communications strategies.
- Strong bias to action and collaboration.
