Strategic Marketing Operations Manager

3 weeks ago


Toronto, Ontario, Canada FCBSIX Full time

We are seeking a highly skilled Campaign Manager to join our team at FCB/SIX. As a key member of our marketing operations team, you will play a crucial role in leading campaign setup and execution across various marketing automation platforms.

This position is an integral part of our technology solutions, focusing on collaborating with internal stakeholders and clients to design solutions for CRM marketing programs. To be successful in this role, candidates must be technically driven, accustomed to working in close partnership with front-end developers and QA analysts, and have an in-depth understanding of email marketing solutions and marketing automation platforms.

This includes building and deploying email marketing campaigns via marketing automation platform, participating in campaign briefing, and extracting/documented campaign implementation requirements. You will also lead or contribute to campaign specifications documents, capturing business rules, data requirements, decisioning criteria, and audience specifics.

As a Campaign Manager, you will collaborate with the cross-functional team (developers, business analysts, creatives, QA, and digital project managers) as needed to support high-quality campaign builds. Additionally, you will participate in the creation and execution of functional and data-related test plans with vendors and client database teams.

You will work closely with business stakeholders in designing dashboards and analytic reports relevant for CRM marketing programs, assist them in drawing insights from data to determine campaign success, and propose solutions for leveraging new tools available in the automation platform or new methods of implementing CRM programs.

The ideal candidate will have advanced SQL knowledge, experience with deployment of ad-hoc campaigns (email, SMS, and push), journey and test case development, automation development, and advanced knowledge of Salesforce Marketing Cloud.

In terms of compensation, we offer a competitive salary range of $80,000 - $110,000 per annum, depending on your level of experience and qualifications. We believe in offering our employees a comprehensive benefits package that includes health insurance, 401(k) matching, paid time off, and professional development opportunities.

If you are a motivated and detail-oriented individual who is passionate about marketing operations, please submit your application today



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