Strategic Marketing Strategist
3 weeks ago
We are a leading digital platform focused on helping Canadians make better money decisions. Our innovative approach and commitment to excellence have made us a respected player in the industry.
Competitive SalaryThe salary for this position is estimated at $120,000 per year, reflecting the company's investment in top talent.
Job DescriptionThis role is pivotal in driving our growth through strategic marketing initiatives that deliver outstanding ROI. As the Performance Marketing Manager, you will be responsible for crafting and executing campaigns across leading platforms, ensuring seamless alignment with business objectives.
Key Responsibilities:
- Innovative Strategy Development: Develop and implement forward-thinking performance marketing strategies that drive business growth and enhance our digital footprint.
- Cutting-edge Campaign Management: Lead and manage digital campaigns across leading platforms, guaranteeing impactful results and audience engagement.
- Agency Collaboration: Work closely with our media agency to ensure campaign execution aligns perfectly with strategic goals.
- Data-Driven Optimization: Utilize data analytics to refine and enhance campaign performance for maximum impact and efficiency.
- Cross-Functional Collaboration: Partner with creative, product, and analytics teams to ensure integrated strategies and successful campaign outcomes.
To succeed in this role, you will require:
- Proven experience in performance marketing or digital marketing roles.
- Technical expertise in PPC, SEO, and analytics tools such as Google Analytics and SEMrush.
- Superior analytical and problem-solving skills, with a keen ability to make data-driven decisions.
- Exceptional written and verbal communication skills, capable of translating complex concepts into clear, impactful messages.
RATESDOTCA Group Ltd. offers a comprehensive benefits package, including:
- A competitive salary.
- Flexible work arrangements, including hybrid work model.
- Opportunities for professional development and growth.
- A dynamic and inclusive work environment.
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