Commercial Lead

2 months ago

Regina, Saskatchewan, Canada Medisca Pharmaceuticals Inc. Full time
Job Description

We are seeking a highly motivated and experienced individual to lead our New Product Research and Development efforts at Medisca Pharmaceuticals Inc. As a Commercial Lead - Product Development, you will be responsible for building the knowledge required to be the subject matter expert on our product lines and the markets in which our customers operate.

Key Responsibilities:

Competitive and Industry Analysis

  1. Conduct thorough market research to identify market leaders and their product specifications and options.
  2. Understand the value propositions and performance attributes of our competitors that contribute to their market share.

Customer Engagement

  1. Engage with targeted customers through one-to-one or group discussions to gain expert insights into their current issues and pain points with existing products.
  2. Develop a clear understanding of the commercial aspects of the product, including when customers buy, what product value drives their purchasing decision, etc.
  3. Understand customer business practices and priorities across multiple production systems to validate product-market fit.

Define Product Opportunity

  1. Ensure products are innovative, competitively priced, appropriately featured, and align with the overall strategy of the organization.
  2. Collaborate with cross-functional teams to execute Brandt's Product Development Process, ensuring that customer value targets and functional requirements are being met.
  3. Report to Internal Stakeholders on progress of product development throughout the duration of the project.

Product Onboarding

  1. Transfer product and market knowledge to Sales and Marketing teams to inform on who our customer is and how our product will allow customers to be more productive, efficient & profitable.
  2. Inform on the unique value proposition and showcase the benefits that our product has over the competitive alternatives.
  3. Highlight features that are valuable to the customer for success.

Requirements:

  • Strong understanding of the pharmaceutical industry and product development process.
  • Excellent communication and interpersonal skills.
  • Ability to work in a fast-paced environment and meet deadlines.

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