Digital Marketing Strategist

3 days ago


Laval, Quebec, Canada Linen Chest Full time

Company Overview

Linen Chest is a leading home goods brand dedicated to elevating the everyday.

About the Role

We are seeking an experienced Email & SMS Marketing Specialist to join our dynamic marketing team. As a key player in our customer engagement strategy, you will be responsible for creating compelling campaigns that captivate our audience and drive sales.

Job Responsibilities

  • Develop and execute email marketing and SMS campaigns, including promotional, transactional, and lifecycle emails.
  • Collaborate with cross-functional teams to ensure all email and SMS content aligns with brand guidelines and marketing goals.
  • Build and manage email lists, segments, and databases to optimize targeting and performance.
  • Implement effective A/B testing strategies to optimize open rates, click-through rates (CTR), and conversions.
  • Analyze campaign performance metrics and provide actionable insights to improve future campaigns.
  • Manage the scheduling, segmentation, and personalization of email and SMS content using marketing automation tools.
  • Maintain compliance with email marketing best practices and anti-spam laws (CASL, GDPR).
  • Contribute to lead generation initiatives, working closely with customer acquisition and retention teams.
  • Continuously test new strategies for email and SMS campaigns to boost engagement and sales.

Requirements

  • Bachelor's degree in Marketing, Communications, or a related field.
  • 4+ years of experience in email and SMS marketing, preferably in retail or e-commerce.
  • Proficiency in platforms like Klaviyo, Listrak, or Salesforce Marketing Cloud.
  • Strong understanding of segmentation, automation, and A/B testing strategies.
  • Familiarity with HTML for email design.
  • Experience with campaign performance analysis and delivering actionable insights.
  • Knowledge of CASL and GDPR regulations.
  • Strong project management and multitasking skills.

What We Offer

  • Competitive salary: $65,000 - $80,000 per year, depending on location.
  • Comprehensive benefits package.
  • Flexible work options.
  • Opportunities for professional development and career advancement.
  • Dynamic and inclusive team environment.
  • Employee discounts on Linen Chest products.

Join Our Team

If you're a creative and data-driven professional passionate about digital marketing, we encourage you to apply for this exciting opportunity.



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