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CRM Strategy Leader
1 week ago
As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong.
We are seeking a results-driven leader to spearhead Customer Relationship Management (CRM) strategies for our premier brands, Sports Interaction and Party Casino.
Key Responsibilities:- Strategic Leadership
- Design and execute CRM strategies focused on customer acquisition, retention, reactivation, and win-back efforts.
- Leverage data and player insights to drive retention and cross-sell opportunities across gaming verticals.
- Manage the rewards budget strategically to deliver positive ROI and an outstanding player experience.
- Campaign Management
- Plan and oversee lifecycle campaigns, including bonus offers, loyalty rewards, and cross-promotions.
- Create reactivation strategies for lapsed players and optimize messaging through A/B testing.
- Analytics, Reporting & Compliance
- Track and report key metrics such as retention rates, churn, ARPU, and CLV.
- Ensure adherence to iGaming regulations and responsible gaming practices in all CRM initiatives.
