CRM, Loyalty

3 weeks ago

Toronto, Ontario, Canada Nestlé SA Full time
CRM, Loyalty & Retention Manager, 12-month contract (Hybrid)

Position Snapshot
Business area: Nestlé Health Science
Location: North York, ON located at 25 Sheppard Ave W, North York, ON M2N 6S8; Hybrid

A little bit about us
Nestlé Health Science is an innovative company engaged in advancing the role of nutritional therapy to improve the management of health for consumers, patients and our partners in healthcare. Our intent is to bring forward nutritional therapies that have proven clinical and health economic value and improve the quality of people's lives. We will support your personal growth with a people-focused culture and a flexible and diverse working environment.

What to Expect:
Your role will involve leading all aspects of the contact strategy, performance, and execution of multiple Customer Relationship Management (CRM) channels such as Direct to Consumer, Email, SMS, and push notifications. You will encourage positive connections with our consumers. You will play a central role in the development of brand-specific and eCommerce CRM strategies and journeys, and content for our key strategic brands, in close partnership with the Marketing teams, ensuring high consumer engagement. You will work to develop acquisition campaigns to continuously grow our first party database, and develop progressive profiling campaigns to learn more about our consumers. Strong collaboration with the Direct-to-Consumer (DTC) Growth Manager to drive test and learn cycle for our customer lifecycle management efforts.

A day in the life of a CRM Loyalty & Retention Manager:

- Maintain relationships with CRM partners – such as ESP providers, as well as Nestlé email marketing experts. (Global & local IT teams)
- Stay on top of the latest updates regarding tools, trends, tactics, news and innovation within the E-Mail Marketing, SMS Marketing, and overall CRM tools.
- Develop Brand-and Ecommerce Specific CRM Strategies by crafting shopper and consumer journeys aligned with brand and/or growth goals.
- Implement CRM campaigns and lead day-to-day of email marketing & progressive profiling activities.
- Responsible for content creation process, collaborating with Marketing team to ensure brand essence, voice and communication is consistent with other channels.
- Responsible for first party data strategy, data hygiene, and ensuring data capture meets Canadian Privacy legislation.

Role Requirements

- Multiple years of hands-on CRM / E-Mail Marketing experience.
- Experience across multiple CRM mediums: e-mail, SMS, and push notifications.
- Experience in developing and completing CRM strategies for DTC e-commerce brands.
- Experience working on Klaviyo, Salesforce Marketing Cloud or similar ESP platforms.
- Experience in customer retention strategies, campaign performance important metrics, and hands-on expertise with enterprise-level Email Service Providers, including journey builders, personalization tools, and predictive technologies.

Preferred Skills

- Experience with Direct-to-Consumer Technology.
- Experience in OTC, CPG Food/Beverage or Healthcare Industry.

What you need to know
We will be considering applicants as they apply, so please don't delay in submitting your application. Nestlé Canada is an equal-opportunity employer committed to diversity, equity, inclusion, and accessibility. We welcome qualified applicants to bring their diverse and unique experiences as a result of their education, perspectives, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, veteran's status, colour, religion, disability, sexual orientation and beliefs. If you are selected to participate in the recruitment process, please inform Human Resources of any accommodations you may require. Nestlé will work with you in an effort to ensure that you are able to fully participate in the process.

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