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Creative Director
2 months ago
The ideal candidate will have a strong background in leading creative teams, a deep understanding of brand storytelling, and a passion for innovation. As a Creative Director at TuxMat Inc., you will be pivotal in defining the brand's voice across all channels, including product design, advertising, and digital content.
Key Responsibilities:
1. Brand Vision & Strategy:
Develop and articulate a strong creative vision that aligns with TuxMat's objectives and goals, ensuring consistency in messaging and visual aesthetics across all touchpoints.
2. Team Leadership:
Lead, mentor, and inspire a team of creatives to deliver innovative and cohesive creative work, managing multiple projects and delivering high-quality results on time.
3. Product Design Oversight:
Collaborate with product teams to ensure new product designs align with TuxMat's brand ethos and meet market expectations, staying updated on industry trends and competitors.
4. Campaign Development:
Drive the creation of integrated marketing campaigns across digital, print, and social media, ensuring consistency in messaging and visual aesthetics, and effectively communicating ideas to stakeholders.
5. Content Creation:
Oversee the development of engaging content for all platforms, with the ability to craft compelling stories that are easy to understand and deliver them with confidence, showcasing a range of ideas that demonstrate strong ideation, copywriting, and art direction.
6. Brand Guidelines:
Establish and maintain brand guidelines to ensure consistency across all touchpoints, ensuring that the brand's visual identity and creative strategy are aligned with business objectives.
7. Qualifications:
Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field; advanced degree preferred. Minimum of 10 years of experience in a creative leadership role, preferably within the automotive industry. Proven ability to lead and inspire a creative team, manage multiple projects, and deliver high-quality work on time. Excellent attention to detail and highly organized. Passion for cars and automotive culture is highly desirable.
