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Sales and Marketing Director
1 month ago
Join our team as a Director of Sales and Marketing at The Fairmont Chateau Lake Louise, a world-class resort in the heart of Banff National Park. As a key member of our leadership team, you will be responsible for leading all aspects of Sales, Revenue, Conference Services, Marketing, and PR to maximize sales, revenue, and destination awareness.
Key Responsibilities:- Lead and collaborate with Regional Sellers to grow and develop new accounts and markets from the Group, Consortia, Tour, and FIT segments.
- Develop and implement sales and marketing strategies and tactics that align with the hotel's strategic plan and re-positioning.
- Oversee digital marketing activities, including content creation, analytics, and preparation of seasonal tactical plans for the property.
- Manage Public Relations initiatives, working in collaboration with the Director of PR and Regional Director of PR to leverage National/International opportunities.
- Develop meaningful and strategic partnerships with local and external organizations to further brand/product awareness.
- Prepare weekly, monthly, quarterly, and annual reports as required and analyze external reports and resources to establish the hotel's market position.
- Five years of luxury hotel sales experience, with experience in resort locations a strong asset.
- Demonstrated knowledge and experience in advertising and promotional activities.
- Creative, effective, and passionate individual with a high level of professionalism and human relation abilities.
- Bachelor's degree and/or Hotel Management degree an asset.
- Computer literacy in Microsoft programs (Outlook, Teams, PPT), Opera, S&C/SFA experience, and administrative skills.
- Ability to travel and work flexible hours required.
- Comprehensive benefits package, including medical, vision, and dental, as well as extended benefits like mental health, orthodontics, fertility drugs, and gender affirmation.
- Defined Contribution Pension Plan with employer matching up to 5% of annual earnings.
- Employee travel program with discounts on room rates and food and beverage at Fairmont and Accor properties worldwide.
- Access to the Mountain Explorer Travel Program, with discounted room rates and 50% off all food and beverage at Fairmont Resorts in Banff, Lake Louise, Jasper, and Whistler.
