Digital Media Manager
4 weeks ago
About the Role
The Pacific National Exhibition is seeking a highly skilled Digital Media Manager to join our team. As a key member of our Sales, Marketing & Business Development Department, you will play a crucial role in elevating our business results and providing our guests and clients with a positive experience.
Key Responsibilities
- Develop and implement a 360 media strategy for all PNE business streams, including consumer and business audiences.
- Plan, manage, execute, and optimize digital marketing campaigns, including SEO/SEM, email, social media, app, and display/video advertising.
- Design, build, and maintain all PNE websites and social media channels.
- Liaise with promoters to provide support for ticket sales through TicketLeader.
- Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize spend and performance based on the insights.
- Brainstorm new and creative growth strategies.
- Collaborate with internal teams to create landing pages and optimize the online user experience.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Requirements
- Undergraduate degree or diploma in Marketing or an equivalent combination of education and experience.
- 5+ years of proven working experience in traditional and digital marketing.
- Demonstrable experience leading and managing SEO/SEM, databases, email, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
- Excellent knowledge of and ability to use WordPress.
- Experience in optimizing landing pages and user funnels.
- Experience with social media campaign management tools.
- Knowledge of app content building tools.
- Solid knowledge of website analytics tools.
- Working knowledge of primary ad platforms and networks.
- Knowledge of HTML, CSS, and JavaScript development.
About the PNE
The Pacific National Exhibition is a non-profit organization that operates Hastings Park on behalf of the City of Vancouver. We are committed to creating an environment that reflects our organization's core values: Enthusiasm, Excellence, and Evolution. With a focus on these core values, we strive to bring joy to our guests, employees, and community through our mission to 'Deliver Memorable Experiences'.
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