Digital Media Marketing Manager

5 days ago


Vancouver, British Columbia, Canada Pacific National Exhibition Full time
About the Role

We are seeking an experienced Digital Media Marketing Manager to join our team at the Pacific National Exhibition in Vancouver, BC. As a key member of our Sales, Marketing & Business Development Department, you will play a critical role in elevating our business results and delivering memorable experiences for our guests.

Key Responsibilities:

  • Develop and oversee a 360-degree media strategy for all PNE business streams, including consumer and business audiences.
  • Plan, manage, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, app, and display/video advertising.
  • Design, build, and maintain all PNE websites and social media channels.
  • Manage traditional media spend for television and radio mediums.
  • Liaise with promoters to provide support for ticket sales through TicketLeader.
  • Measure and report performance of all marketing campaigns, assessing against goals (ROI and KPIs).
  • Identify trends and insights, optimizing spend and performance accordingly.
  • Brainstorm new growth strategies and collaborate with internal teams to create landing pages and optimize the online user experience.
  • Evaluate emerging technologies and provide thought leadership on adoption.

Requirements:

  • Bachelor's degree or diploma in Marketing or equivalent combination of education and experience.
  • 5+ years of proven working experience in traditional and digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, databases, email, social media, and/or display advertising campaigns.
  • Excellent knowledge of WordPress and website analytics tools (e.g., Google Analytics).
  • Working knowledge of primary ad platforms and networks, including programmatic display and video, Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Strong analytical skills and data-driven thinking.

What We Offer:

  • A competitive salary range of $75,000 - $85,000 per annum.
  • A hybrid work arrangement with a minimum of two days required in the office.
  • Lieu time provided for evening, weekend, and holiday work.
  • An opportunity to work with a dynamic team and contribute to the success of the Pacific National Exhibition.

How to Apply:

Please submit your application via the PNE website at www.pne.ca/jobs. We look forward to hearing from you



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