Digital Media Marketing Manager
5 days ago
We are seeking an experienced Digital Media Marketing Manager to join our team at the Pacific National Exhibition in Vancouver, BC. As a key member of our Sales, Marketing & Business Development Department, you will play a critical role in elevating our business results and delivering memorable experiences for our guests.
Key Responsibilities:
- Develop and oversee a 360-degree media strategy for all PNE business streams, including consumer and business audiences.
- Plan, manage, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, app, and display/video advertising.
- Design, build, and maintain all PNE websites and social media channels.
- Manage traditional media spend for television and radio mediums.
- Liaise with promoters to provide support for ticket sales through TicketLeader.
- Measure and report performance of all marketing campaigns, assessing against goals (ROI and KPIs).
- Identify trends and insights, optimizing spend and performance accordingly.
- Brainstorm new growth strategies and collaborate with internal teams to create landing pages and optimize the online user experience.
- Evaluate emerging technologies and provide thought leadership on adoption.
Requirements:
- Bachelor's degree or diploma in Marketing or equivalent combination of education and experience.
- 5+ years of proven working experience in traditional and digital marketing.
- Demonstrable experience leading and managing SEO/SEM, databases, email, social media, and/or display advertising campaigns.
- Excellent knowledge of WordPress and website analytics tools (e.g., Google Analytics).
- Working knowledge of primary ad platforms and networks, including programmatic display and video, Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
- Strong analytical skills and data-driven thinking.
What We Offer:
- A competitive salary range of $75,000 - $85,000 per annum.
- A hybrid work arrangement with a minimum of two days required in the office.
- Lieu time provided for evening, weekend, and holiday work.
- An opportunity to work with a dynamic team and contribute to the success of the Pacific National Exhibition.
How to Apply:
Please submit your application via the PNE website at www.pne.ca/jobs. We look forward to hearing from you
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