Digital Media Manager

2 weeks ago

Vancouver, British Columbia, Canada Pacific National Exhibition Full time

About the Role

The Pacific National Exhibition is seeking a highly skilled Digital Media Manager to join our team. As a key member of our Sales, Marketing & Business Development Department, you will play a critical role in elevating our business results and providing our guests and clients with a positive experience.

Key Responsibilities

  • Develop and implement a 360 media strategy for all PNE business streams, including consumer and business audiences.
  • Plan, manage, execute, and optimize all digital marketing campaigns, including SEO/SEM, email, social media, app, and display/video advertising.
  • Design, build, and maintain all PNE websites and social media channels.
  • Plan, manage, execute, and optimize traditional media spend for television and radio mediums.
  • Liaise with promoters to provide support for ticket sales through TicketLeader.
  • Measure and report performance of all traditional and digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Brainstorm new and creative growth strategies.
  • Plan, execute, and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the online user experience.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Instrument conversion points and optimize user funnels.
  • Collaborate with advertising partners, creative agencies, and other vendor partners.
  • Evaluate emerging technologies and provide thought leadership and perspective for adoption where appropriate.

Requirements

  • Undergraduate degree or diploma in Marketing or an equivalent combination of education and experience.
  • 5+ years of proven working experience in traditional and digital marketing.
  • Demonstrable experience leading and managing SEO/SEM, databases, email, social media, and/or display advertising campaigns.
  • Highly creative with experience in identifying target audiences and devising campaigns that engage, inform, and motivate.
  • Excellent knowledge of and ability to use WordPress.
  • Experience in optimizing landing pages and user funnels.
  • Experience with social media campaign management tools (e.g., Vistal Social, Later, Hootsuite).
  • Knowledge of app content building tools.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Working knowledge of primary ad platforms and networks, including programmatic display and video, Google Ads, Meta Ads, TikTok Ads, and LinkedIn Ads.
  • Knowledge of HTML, CSS, and JavaScript development and constraints an asset.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.

What We Offer

The PNE offers a competitive salary range of $75,000 - $85,000 per annum, with opportunities for growth and professional development. We are an equal opportunity employer committed to creating an inclusive workforce that reflects the diverse community we proudly serve.

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