Influencer Marketing Account Director

3 weeks ago

Calgary, Alberta, Canada Edelman Full time

Edelman Canada is seeking a bold, insightful, and passionate leader to helm our fast-growing and constantly evolving national Influencer Marketing team.

The ideal candidate should be immersed in the latest trends, opportunities, regulations, and best practices of the influencer space and have a plethora of powerful case examples to share of work they have played an integral role in bringing to life.

The role entails providing direct and indirect leadership to numerous reports across Canada and, as a result, empathetic, inspirational, and highly focused leadership skills are vital for a potential candidate to clearly demonstrate.

The responsibilities of this role include working directly with clients and internal stakeholders to develop strategic, thoughtful, and creative influencer solutions, maintaining and developing a high-performing and diverse team of influencer marketing experts, and ensuring Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management, and reporting is the most robust and seamless in Canada.

Additionally, the ideal candidate should be experienced at cultivating a high-performing culture and managing a team of skilled experts from diverse backgrounds.

This is an excellent opportunity for an ambitious, skilled, and innovative candidate who is looking to join a high-octane team of experts, lead by example every day, and make a powerful impact right away as a highly visible leader.

Key Responsibilities:

  • Develop strategic, thoughtful, and creative influencer solutions for clients and internal stakeholders
  • Maintain and develop a high-performing and diverse team of influencer marketing experts
  • Ensure Edelman Canada's process for influencer identification, vetting, negotiation, contracting, management, and reporting is the most robust and seamless in Canada
  • Cultivate a high-performing culture and manage a team of skilled experts from diverse backgrounds
  • Grow our influencer marketing business through great work, exceptional storytelling skills, and through building strong internal and external relationships
  • Stay up to date with the latest influencer marketing trends, including disclosure requirements and performance best practices
  • Coordinate program integration with appropriate specialties, including Insight and Analytics, Paid Performance, and Creative

Basic Qualifications:

  • 7-10 years of relevant experience in digital, content, or brand marketing
  • 5-6 years of experience in social media and community management
  • 4-5 years within influencer-specific marketing, including identification of influencers, managing influencer programs, outreach strategies, content planning, contracting/negotiations, paid promotion, and reporting
  • Demonstrable and thorough experience with managing a high-performing team is a must

Preferred Qualifications:

  • Experience developing and leading integrated campaign strategies
  • Proven ability to lead and manage multiple medium to large-sized projects simultaneously, including digital content development
  • Clear understanding of the influencer marketing landscape, importance, and role of influencer marketing, best practices
  • Demonstrated ability to lead and develop influencer plans
  • Strong research, writing, and editing skills, as well as the ability to interact with clients professionally and maintain relationships with influencers and content creators
  • Ability to work effectively with all levels of internal contacts (junior staff, peers, and senior staff), demonstrating a consistently high level of verbal and written communications

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