Marketing Strategy Director

3 hours ago

Calgary, Alberta, Canada Western Coast Insurance Services Full time

Company Overview


As a leading insurance provider in Canada, Western Coast Insurance Services boasts over 220 locations and a team of more than 2,100 professionals. Our company is anchored in Guiding Principles such as Truthfulness, Fairness, Value, and Loyalty.



About the Role


We are seeking an experienced Marketing Strategy Director to lead our localization and go-to-market strategy for product launches. The successful candidate will be responsible for managing overall marketing activities and long-term strategies.



Key Responsibilities:



  • Manage and facilitate marketing campaigns aligned with sales activities, national, regional, and local market needs, and marketing budgets
  • Create and publish marketing materials, planning and execution across multiple channels
  • Conduct market research and analysis, presenting findings and making recommendations
  • Drive end-to-end lifecycle strategies and campaigns across the customer journey and customer segments
  • Use data to inform decision-making, leveraging insights to define and pivot on strategies to build effective marketing campaigns and initiatives
  • Leverage research, competitive analysis, customer-first thinking, and best practices to differentiate our value proposition, products, and services in the market
  • Develop quarterly and annual plans to acquire, grow, and retain business
  • Lead development and implementation of marketing automation technology to improve workflows and the customer journey and support product growth with existing customers
  • Lead key customer retention and engagement strategies to deepen relationships and build value
  • Act as the product marketing leader with internal business partners, being at the table for product and program creation, delivery, and sales
  • Manage fluctuating marketplace needs and priority items with agility
  • Work with internal business partners to ensure they are receiving value
  • Build, drive, and sustain an engaged, high-performance team


Requirements and Qualifications


The ideal candidate should have 8-10 years of marketing experience in direct-to-consumer businesses, a Bachelor's degree in marketing or equivalent work experience, and dynamic personality able to effectively engage and influence various audiences. They must also possess excellent negotiation techniques, result-oriented, strong visioning, and good judgment skills, as well as ability to execute sophisticated precision marketing plans with a data-driven approach.



Benefits


We offer a competitive compensation package consisting of 3 weeks' vacation, 14 wellness days, company matching investment and savings programs, and 100% employer-paid group benefits, including a health care spending account.



Location and Salary


This full-time position (37.5 hours/week) is based remotely. We offer a salary range of $90,000 - $130,000 per year, depending on experience.

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