Content Strategist for Analytics Software

1 day ago


Québec, Quebec, Canada Provalis Research Full time
About the Role

We are seeking a skilled Content Strategist to join our team at Provalis Research. This is a full-time or part-time position that offers a stimulating, collaborative environment with rewarding opportunities for career advancement.

As a key member of our marketing strategy team, you will be responsible for leading and executing content across various mediums, including our website, emails, landing pages, blog posts, presentations, webinars, and social media.

Key Responsibilities
  • Create high-quality, compelling content that shapes the buyer journey, builds brand preference, and fuels lead generation, including blogs, social media posts, emails, press releases, news articles, case studies, white papers, and landing pages.
  • Manage all aspects of content creation and distribution across web, emails, and social media, including campaign setup, launching, monitoring, and reporting.
  • Develop and maintain a strategic editorial calendar and blog on an ongoing basis to support and promote our offers and attract site visitors through search, social media, and email subscribers.
  • Measure and report performance of all digital and social marketing campaigns and provide strategic recommendations for optimization.
  • Conduct ongoing keyword and competitor research to create content for the site, landing pages, etc.
  • Manage logistics aspects of conferences and tradeshows, as well as Provalis hosted events, including webinars and training workshops.
  • Represent Provalis at in-person and virtual events locally and internationally.
  • Identify opportunities for new content and projects that drive organizational objectives.

The estimated salary for this role is around $85,000 - $115,000 per year, depending on experience.

To be successful in this role, you should have a BA/BS in Marketing, Communications, Business Intelligence, Administration, or a relevant field of study, with 5+ years of hands-on strategy and execution of content creation. You should also have strong verbal communication skills, proficiency in various social media platforms, and knowledge of current events and trends in analytics software.



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