Marketing Operations Lead

4 days ago

Woodbridge, Ontario, Canada REV Capital Full time

About REV Capital:

We are committed to empowering trucking businesses to understand their fuel spend while saving thousands of dollars on consumption.

Our goal is to revolutionize the way fuel procurement works.

We offer customized fuel card programs and exclusive fuel discounts to our clients.

About the Role:

This is an opportunity for a creative, results-driven Marketing Manager to join our team and help elevate our brand presence, drive customer engagement, and lead strategic marketing initiatives.

You will develop and execute integrated marketing campaigns to drive brand awareness, lead generation, and customer engagement.

Key Responsibilities:

  • Manage content marketing strategies, including blog posts, case studies, whitepapers, email campaigns, and social media content.
  • Analyze market trends and customer insights to refine marketing strategies.
  • Collaborate with others to put together plans that prioritize business goals and execute upon them.
  • Work closely with graphic designers, videographers, and other creatives to produce multimedia content.

Content Development & Management:

  • Write, edit, and optimize high-quality content for websites, social media, email newsletters, and other digital channels.
  • Ensure all content aligns with the brand's voice, tone, and messaging.
  • Create compelling and strategic content across various formats to support business objectives.
  • Refine and enhance editorial standards, as well as voice and tone, across our thought leadership team.

Social Media & Digital Marketing:

  • Oversee social media content strategy and execution to enhance brand presence and engagement.
  • Manage paid and organic digital marketing efforts.
  • Utilize tools like Google Analytics and CRMs to track content performance and optimize strategies.
  • Generate reports and provide insights to stakeholders for continuous improvement.

Required Qualifications and Skills:

  • Bachelor's degree in marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in marketing, content writing, or digital marketing.
  • Exceptional writing and editing skills, with a strong portfolio of published content.
  • Strong research and fact-checking skills to ensure accuracy and originality.
  • You can interact confidently with senior stakeholders and other exceptionally sharp cookies.
  • You showcase your outstanding content writing abilities through a compelling and high-quality portfolio of work.

What We Offer:

  • Competitive compensation plan
  • Flexible work schedule
  • Growth and development opportunities
  • Team outings and social events
  • Excellent extended medical, dental, and vision benefits plan

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