Digital Marketing Specialist

17 hours ago

Richmond Hill, Ontario, Canada Jewlr Full time
Digital Marketing Specialist Job Description

Safyre Labs is seeking a highly skilled Digital Marketing Specialist to join our team. As a key member of our Growth and Performance Marketing team, you will be responsible for managing our Paid Search campaigns across Google and Microsoft Ads.

Key Responsibilities:

  • Implement and manage comprehensive Paid Search campaigns, including Paid Search, Performance Max, Demand Gen, Paid Shopping, and YouTube campaigns.
  • Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize targeting.
  • Utilize advanced optimization techniques, including bid strategy adjustments, insights from keyword impression share patterns, auction and competitive trends.
  • Monitor and optimize campaigns to achieve KPIs such as ROAS, CTR, CPC, and CPAs.
  • Perform A/B testing on ad creatives and campaign configurations, landing pages, and bidding strategies to improve performance.
  • Monitor digital performance and provide regular reporting on channel performance and tracking of KPIs.
  • Provide proactive solutions to improve campaign efficiency and effectiveness.

Requirements:

  • University degree or college diploma in a related field.
  • Certified in Google Ads.
  • 3+ years of related experience in digital marketing required.
  • Proficiency in managing medium to large scale PPC accounts across paid search channels, including Google Ads and Microsoft Advertising.
  • Proficiency in connecting PPC goals with comprehensive performance metrics and/or ROI and ROAS measurements.

What We Offer:

  • A positive, professional, and engaging working environment.
  • Experience executing international PPC campaigns across major markets.
  • An amazing culture that focuses on diversity, values, and giving back to the community.
  • Comprehensive medical and dental benefits.
  • Performance bonuses.
  • Employee discount.

Safyre Labs is an equal opportunity employer that is committed to diversity and inclusion and providing a workplace that is free from discrimination.

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