Global Experiential Events Director for Strategic Brand Ambassadors
6 days ago
Lenovo, a US$57 billion global technology powerhouse ranked #248 in the Fortune Global 500, is seeking an innovative and seasoned Global Experiential Events Director. As a key member of our team, you will spearhead the strategic planning and execution of Lenovo's presence at high-profile industry events such as CES, IFA, and MWC.
Job Description:- Strategic Event Planning & Execution
The ideal candidate will have a proven track record in managing strategic, high-profile industry events that leverage paid, earned, shared, and owned media channels to maximize event visibility and engagement. Key responsibilities include:
- Developing and executing a comprehensive, forward-looking events strategy that aligns with broader business objectives.
- Collaborating with senior leadership to define event goals, themes, and messaging that align with long-term marketing and business strategies.
- Ensuring seamless integration of product and brand messaging across events while strategically incorporating paid promotions, earned media, shared media, and owned media in close collaboration with broader functional teams to amplify event impact.
Event Analytics & ROI Evaluation
- Leading post-event strategic analysis, assessing performance (and progress), media coverage across PESO channels, attendee engagement, and overall ROI.
- Continuously improving event planning processes and execution based on strategic learnings and media insights.
This role requires a highly strategic thinker capable of crafting long-term event strategies that align with Lenovo's overarching business objectives. The ideal candidate will skillfully leverage the PESO model to amplify the impact of each event.
We are looking for a seasoned and visionary professional with at least 15 years of experience in events marketing, including 5 years in a senior leadership role focused on strategic event planning, media integration, and large-scale event execution. Experience in incorporating PESO (Paid, Earned, Shared, Owned) media into event strategies is required.
Key Qualifications:
- Experience: At least 15 years of experience in events marketing, with at least 5 years in a senior leadership role.
- Education: Bachelor's degree in marketing, communications, event management, or a related field; Master's degree or relevant certifications in strategic management or event marketing is a plus.
- Industry Knowledge: Strong understanding of the tech industry and a proven track record in managing strategic, high-profile industry events.
Salary: $120,000 - $150,000 per year, depending on experience and qualifications.
Location: Flexible, with up to 25% domestic US and international travel required.
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