Content Marketing Strategist

2 weeks ago

Old Toronto, Canada Relayfi Full time
Company Overview
At Relay, we're changing the game for small businesses. Traditional banking has been a growth limiter rather than a growth enabler. We're building an all-in-one, collaborative money management platform that empowers employer SMBs and their finance function, internal and external. Our mission is to increase the success rate of small businesses.

Salary
We offer a competitive salary range of $120,000 - $180,000 per annum, commensurate with experience.

Job Description
The Content Marketing Lead will own the vision and execution of Relay's content strategy, driving impactful and innovative content initiatives that increase our awareness among U.S. small business owners, capture high-quality leads, and fuel bottom-of-funnel growth. You'll be responsible for owning Relay's content strategy to position us in the market as the leading business banking solution for U.S.-based small businesses.

Key Responsibilities:
  • Own Relay's content strategy to position us in the market as the leading business banking solution for U.S.-based small businesses.
  • Lead a team of content managers working in cross-functional groups to create impactful content that drives meaningful growth in registrations and approvals, high-quality lead capture, product utilization, and increased brand awareness.
  • Execute on mission-critical content projects that directly impact Relay's company strategy and goals.
  • Develop and optimize systems and processes for consistently creating valuable, high-quality content across various platforms, including digital, blogs, newsletters, webinars, video, social media, print, and experiential.
  • Measure, analyze, and report on the impact of Relay's content and use insights to shape strategy and make optimizations to drive better outcomes.
  • Determine content and campaign-related KPIs and independently craft requirements for data reporting. Work independently with the data team to generate high-quality reports to track progress against KPIs.
  • Continuously maintain content quality, integrity, and consistency across all marketing channels and touchpoints.
  • Manage and coordinate external resources, such as freelance writers, designers, or agencies, to ensure timely delivery of high-quality content.
  • Conduct ongoing research and customer interviews to inform industry-leading opportunities.
  • Stay up-to-date on competitor content as well as content marketing and industry trends to support high-quality output.

Requirements:
  • You have 6+ years of content marketing experience.
  • You have developed and led content teams that drive measurable, impactful bottom-line growth.
  • You're a creative storyteller and obsessed with high-quality content. You know how to craft a narrative that resonates with customers and stands out in the market.
  • You're analytical and use data to meaningfully measure the impact of your content work using data-backed insights to iterate on content tactics and initiatives that drive greater outcomes.
  • You are incredibly organized and have proven experience managing cross-functional initiatives through multiple concurrent deadlines.
  • You are a builder, problem-solver, and cross-functional partner who is energized by making quality work happen in a fast-paced, scrappy environment.
  • You're adaptable, can rise to a challenge while handling change and uncertainty at times – we are a startup after all.
  • You care deeply about small businesses and their owners/operators.

Bonus Points:
  • You have experience working at a startup or high-growth environment.
  • You have experience building B2B brands.

Benefits:
  • Competitive salary and meaningful equity: Relay employees are Relay owners, complete with equity and a competitive salary.
  • Comprehensive health benefits: enjoy full health benefits from day one, including flexible Health or Wellness Spending Accounts and medical, dental, and vision coverage for you and your dependents.
  • Flexible vacation and time off: every team member starts with 15 vacation days and 5 flex days, plus an extra week of office closure during the end-of-year holidays.
  • Parental leave with top-up: we offer 12 weeks off with a 100% salary top-up for all full-time employees.
  • Hybrid work environment: we value meaningful collaboration and connection at our Toronto office twice a week.
  • Dog-friendly space: our office is 100% floof-friendly.
  • Personal and professional growth: through ongoing feedback, mentorship, and coaching.
  • Top-tier equipment: our Toronto offices have everything you need to produce your best work comfortably.
  • Social connection: we believe in celebrating our wins with two annual company-wide get-togethers and quarterly team events.

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