Content Strategist, Healthcare Marketing
7 days ago
Lifemark is seeking an experienced Content Strategist to lead our healthcare marketing efforts. This role will be responsible for developing and implementing a robust content strategy that effectively promotes Lifemark's brand, mission, and commitment to Canadians.
Responsibilities- Develop and execute a comprehensive content plan that aligns with marketing initiatives, campaigns, and service launches.
- Collaborate with clinical subject matter experts and external vendors to create high-quality content that resonates with target audiences.
- Build and nurture a vibrant community that enhances Lifemark's brand reputation, deepens relationships with patients and followers, and improves awareness of services.
- Engage with key organizations, associations, and influencers to amplify reach and generate opportunities for user-generated content.
- At least 3 years of experience in a similar role, preferably in healthcare or wellness, with a national footprint.
- Proficiency in managing content across all social media channels, ensuring consistency and optimization for each platform.
- Proven track record of crafting engaging narratives that resonate with audiences and drive meaningful action and results.
- Excellent project management skills, with experience managing multiple cross-functional projects in a fast-paced environment.
- Exceptional communication and presentation skills, with the ability to engage and influence stakeholders across different functions.
The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. Additionally, Lifemark offers a comprehensive benefits package, including medical, dental, and vision coverage, as well as retirement savings plans.
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