Content Strategist, Healthcare Marketing

7 days ago


Toronto, Ontario, Canada Lifemark Full time
Job Overview

Lifemark is seeking an experienced Content Strategist to lead our healthcare marketing efforts. This role will be responsible for developing and implementing a robust content strategy that effectively promotes Lifemark's brand, mission, and commitment to Canadians.

Responsibilities
  • Develop and execute a comprehensive content plan that aligns with marketing initiatives, campaigns, and service launches.
  • Collaborate with clinical subject matter experts and external vendors to create high-quality content that resonates with target audiences.
  • Build and nurture a vibrant community that enhances Lifemark's brand reputation, deepens relationships with patients and followers, and improves awareness of services.
  • Engage with key organizations, associations, and influencers to amplify reach and generate opportunities for user-generated content.
Requirements
  • At least 3 years of experience in a similar role, preferably in healthcare or wellness, with a national footprint.
  • Proficiency in managing content across all social media channels, ensuring consistency and optimization for each platform.
  • Proven track record of crafting engaging narratives that resonate with audiences and drive meaningful action and results.
  • Excellent project management skills, with experience managing multiple cross-functional projects in a fast-paced environment.
  • Exceptional communication and presentation skills, with the ability to engage and influence stakeholders across different functions.
Salary and Benefits

The estimated salary for this role is $80,000 - $110,000 per year, depending on experience. Additionally, Lifemark offers a comprehensive benefits package, including medical, dental, and vision coverage, as well as retirement savings plans.



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