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Content Strategist for B2B Marketing Campaigns

2 months ago

Toronto, Ontario, Canada Publicis Groupe Full time

About the Role

We are seeking a highly skilled Content Strategist to join our team at Publicis Groupe. The ideal candidate will have extensive experience in crafting compelling narratives and developing creative concepts for B2B marketing campaigns targeting the medical device sector.

Key Responsibilities:

  • Collaborate with cross-functional teams to develop strategic content plans that drive business results.
  • Create high-quality, engaging content for various channels, including video, print, email, and social media.
  • Work closely with art directors and senior creatives to ensure cohesive and impactful messaging.
  • Edit and proofread content to ensure accuracy, consistency, and adherence to brand guidelines.
  • Present content strategies and campaigns to senior stakeholders, effectively communicating the strategic rationale behind your work.
  • Stay current with industry trends to bring fresh ideas and innovative solutions to the table.

About You

  • Bachelor's degree in advertising/marketing, Communications, Writing or related discipline preferred.
  • 2-3+ years of experience as a copywriter or content strategist, with a focus on B2B marketing.
  • Strong portfolio showcasing a diverse range of work, including long and short copy samples, video, B2B marketing, print, email, and social media campaigns.
  • Experience writing for the medical device industry is an asset.
  • Exceptional writing, editing, and proofreading skills.
  • Strong conceptual and strategic thinking abilities.
  • Excellent communication and presentation skills.
  • Ability to work independently and collaboratively.

What We Offer

  • A competitive salary range of $80,000 - $110,000 per year, depending on experience.
  • A dynamic and supportive work environment.
  • Ongoing training and development opportunities.
  • The chance to work with a talented team on exciting projects.

Join Our Team