Brand Director

5 days ago

Old Toronto, Ontario, Canada Yorkville University Full time

About Us

At Yorkville University, we're committed to providing exceptional education and a supportive work environment that fosters growth and innovation. Our team is dedicated to delivering high-quality programs and services that meet the needs of our students and the broader community.

Job Summary

We're seeking a highly skilled and experienced Brand Director to lead our global marketing efforts. As a key member of our marketing team, you'll be responsible for developing and executing a comprehensive brand strategy that aligns with our university's vision and goals.

Key Responsibilities

  • Develop and Execute Brand Strategy: Lead the development and implementation of a global brand strategy that showcases Yorkville University's unique value proposition and resonates with our target audience.
  • Optimize Digital Marketing: Apply data-driven insights to optimize our digital marketing campaigns, ensuring maximum reach and engagement with our target audience.
  • Collaborate with Cross-Functional Teams: Work closely with our business and academic leaders to gain insights into shaping program and degree-specific branding strategies.
  • Lead and Mentor a Team: Manage and mentor a team of marketing professionals, fostering a culture of collaboration, creativity, and innovation.

Requirements

  • Brand Marketing Expertise: Proven experience in developing and executing brand marketing strategies that drive business results.
  • Leadership and Management: Strong leadership and management skills, with the ability to motivate and inspire a team of marketing professionals.
  • Communication and Collaboration: Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Analytical and Problem-Solving: Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.

What We Offer

Yorkville University offers a competitive compensation package, a dynamic and supportive work environment, and opportunities for professional growth and development.

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