Brand Director
4 weeks ago
At Yorkville University, we're committed to providing a transformative education experience that prepares students for success in their chosen careers. Our institution is built on a philosophy of personal attention, diversity, and inclusivity, making us an exceptional place to work.
We're a modern and progressive institution that prioritizes innovation, creativity, and academic excellence. Our faculty and staff are dedicated to providing students with the knowledge, skills, and designations they need to succeed in their chosen fields.
Job DescriptionWe're seeking a Brand Director to join our team and drive the overall vision for Yorkville University's brand. As a key member of our marketing team, you'll be responsible for leading the development and execution of our brand strategy, aligning it with our vision for global growth.
You'll oversee the creation and implementation of innovative and creative content that reaches our target audience, elevates our brand, and increases current and prospective student engagement. You'll also lead the collection and creation of unique experiences that tell the story of who we are, who our faculty is, and who our students are.
Key Responsibilities:- Develop and execute the brand strategy, aligning it with our vision for global growth.
- Oversee the creation and implementation of innovative and creative content that reaches our target audience.
- Lead the collection and creation of unique experiences that tell the story of who we are, who our faculty is, and who our students are.
- Collaborate with our marketing team to ensure communications and content are central to our overarching strategy.
- Manage and mentor an insightful, creative, and enthusiastic team, focusing on operational excellence and ROI.
- Enthusiastic brand builder, storyteller, and strategic thought leader with expertise in brand marketing management.
- Experience working with multi-site, matrixed organizations and thinking about scalable programs that localize where appropriate.
- Excellent analytical skills and ability to make data-driven decisions.
- Proficient with marketing, data, and analytics tools, as well as digital platforms.
We offer a dynamic and inclusive work environment that values diversity, equity, and inclusion. We're committed to making our workplace accessible and welcoming to all employees, including those with disabilities.
We're an equal opportunities employer and welcome applications from all qualified candidates, including women, persons with disabilities, Black, Indigenous, and People of Colour (BIPOC), and members of the LGBTQ2SIA+ community.
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