Brand Director
2 weeks ago
Yorkville University is a modern and progressive institution that prioritizes diversity and provides pathways to successful careers. Our philosophy of personal attention sets us apart as a leading provider of post-secondary education.
Job SummaryWe are seeking a Brand Director to lead our external brand strategy and drive global growth. The successful candidate will oversee and lead our brand marketing efforts, aligning them with our vision for global expansion. They will explore all current platforms and introduce innovative and creative content that reaches our target audience, elevates our brand, and increases current and prospective student engagement.
Key Responsibilities- Build and execute the brand strategy, overseeing and leading our external brand strategy and aligning it with our vision for global growth.
- Optimize digital marketing by applying a data-driven approach to developing systems and processes for planning, executing, and optimizing brand marketing campaigns.
- Collaborate with business and academic leaders to gain insights into shaping program and degree-specific branding strategies.
- Lead and mentor an insightful, creative, and enthusiastic team, focusing on operational excellence and ROI and fostering a culture of collaboration and creative curiosity.
- Expertise in brand marketing management, with experience working with multi-site, matrixed organizations and thinking about scalable programs that localize where appropriate.
- Strong analytical skills and ability to make data-driven decisions, interpret conversion rates, and draw insights from performance metrics.
- Proficiency with marketing, data, and analytics tools, as well as digital platforms.
- Excellent communication and interpersonal skills, with the ability to influence without and with authority and build trusting relationships with peers, Executive leaders, administrators, faculty, and students.
Yorkville University is committed to providing accessible employment practices that are in compliance with the Accessibility for Ontarians with Disabilities Act ('AODA'). We welcome and appreciate candidates with a range of backgrounds and experiences. If you have 70% of the qualifications we are looking for, express your interest.
We are an inclusive and supportive work environment that prioritizes diversity, equity, and inclusion. We encourage applications from all qualified applicants, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), people from the Lesbian, Gay, Bisexual, Transgender, Transsexual, Queer, Questioning, Two-Spirit, Intersex, Asexual + (LGBTQ2SIA+) community and other equity-seeking groups.
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Brand Director
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Old Toronto, Ontario, Canada Yorkville University Full timeAbout UsAt Yorkville University, we're committed to providing a transformative and accessible higher education experience. Our mission is to empower individuals to succeed in their careers and make a meaningful impact in their communities.Job SummaryWe're seeking a highly skilled Brand Director to lead our marketing efforts and drive brand growth. As a key...
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Old Toronto, Ontario, Canada Yorkville University Full timeAbout UsAt Yorkville University, we're committed to providing a transformative education experience that prepares students for success in their chosen careers. Our institution is built on a philosophy of personal attention, diversity, and inclusivity, making us an exceptional place to work.We're a modern and progressive institution that prioritizes...
