Senior Product Marketing Manager

1 month ago

Vancouver, British Columbia, Canada T-Net British Columbia Full time
Product Marketing and Growth Specialist

We are at the forefront of geolocation, cybersecurity, and anti-fraud innovation, developing and delivering cutting-edge technologies to ensure regulatory compliance, combat bad online actors, alleviate user friction, and protect businesses from fraud.

Achieving significant business and revenue growth over the past few years, we have been dubbed a tech "Unicorn" and are trusted by leading global brands and regulators for over a decade. Our compliance-grade geolocation technology solutions are installed on over 400 million devices and analyze over 12 billion transactions annually.

At the heart of it all is our people, united by a deep commitment to problem-solving and revolutionizing how people and businesses use the internet to instill confidence in every online interaction. With teams across five countries, three continents, and a global customer base, we have no plans to slow down.

This role is for a Product Marketing and Growth Specialist to accelerate the growth of new products in our portfolio, particularly in the fraud and payments categories.

The successful candidate will focus on accelerating the adoption of newly developed products and shaping the direction of our roadmap. You will work in close partnership with the Product, Engineering, and Revenue teams, building trust by prioritizing customer-centricity and initiatives that drive customer value.

Key Responsibilities:

  • Engage with the Product team from all stages of product development to driving adoption of mature products, partnering on shaping roadmaps, monitoring performance, and providing recommendations on product and GTM strategy
  • Conduct research to understand industry trends, competitive landscape, customer needs, and product opportunities, and develop insights that inform product strategy and marketing campaigns
  • Shape the positioning and messaging that resonates with target buyers, with a sound understanding of competitive positioning
  • Develop deep knowledge of customers and disseminate through the organization, including customer segments, buyer persona, gather and analyze customer feedback, explore new use cases, and influence product growth
  • Create compelling sales enablement materials and collateral focused on the value our products add to our customers
  • Collaborate with the enablement team to develop and deliver training and resources for sales and marketing teams, enhancing their ability to sell and promote our products effectively
  • Develop a variety of content types, including whitepapers, blog posts, case studies, and video scripts, that support marketing and sales objectives
  • Provide marketing strategic expertise, ensuring content is informative, engaging, and tailored to target audiences across different stages of the buyer's journey
  • Work closely with product management, sales, customer service, and other departments to ensure a cohesive and effective market strategy
  • Develop and help monitor metrics to track outcomes and effectiveness of marketing of our products

Requirements:

  • Bachelor's degree in Marketing, Business Administration, or a related field; MBA or Masters degree preferred
  • 5+ years of product marketing or product management experience in B2B tech
  • 2+ years of experience in fraud or financial services
  • Proven ability to perform market research and use insights to drive decision-making
  • Strong written and verbal communication skills, with a talent for clear and effective messaging
  • Experience in content creation, including whitepapers, blog posts, and LinkedIn content

Bonus Points:

  • 3+ years of experience working in one or more of the following: Fraud, Risk Management, iGaming
  • Previous experience working with distributed international teams

Salary Range:

The typical salary range for this position is from $120,000 to $165,000 annually. The base pay offered may vary depending on a variety of factors, including your qualifications, job-related knowledge, skills, and experience. In addition to our competitive salary package, we also offer generous benefits and a comprehensive compensation package.

Why GeoComply?

We are fast-paced, high-impact, and have a can-do team culture. We believe in being a force for good and strive to make meaningful contributions to the communities we work and live in. Our Impact division focuses on philanthropic and social responsibility initiatives, including supporting our local communities, advancing equality, and harnessing our technology to protect vulnerable groups.

We care about our team and offer a total package of competitive salaries, incentives, and a comprehensive benefits program. We value in-person collaboration and champion a hybrid work model that blends the energy of in-person collaboration with the flexibility to work from home.

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