Senior Product Marketing Manager and Business Strategist

1 week ago


Vancouver, British Columbia, Canada Emburse, Inc. Full time

At Emburse, Inc., we are seeking an experienced Senior Product Marketing Manager II to join our team. This role is responsible for developing effective marketing strategies and plans to communicate the features and benefits of our company products to customers and prospects.

About the Role

This position involves handling market research on current trending products, establishing timescales for upcoming products, influencing pricing and packaging, guiding sales teams, developing messaging and market positioning around products, and taking part in presentations and events.

Duties and Responsibilities
  • Orchestrate global launch activities and deliverables cross-functionally with various stakeholders and deadlines
  • Lead global launch kickoff and go/no go meetings to ensure organizational readiness
  • Understand and communicate buyer personas, value proposition, and market fit of solution portfolio by segment to internal stakeholders, including executives, and externally in the market
  • Build tools and content to best position solutions in the marketplace to drive leads
  • Conduct market research to encompass competitive positioning and win/loss analysis
  • Provide feedback to product teams on market needs to inform product strategy and roadmap
  • Make recommendations for solution naming, positioning, pricing, packaging, and promotion
  • Support product marketing needs across multiple products and solutions within the portfolio in parallel
  • Provide strategic direction and recommendations for portfolio management
  • Serve as a mentor to team members to support growth and development
Requirements
  • Bachelor's Degree required; preferred: Marketing Degree or related field
  • 7+ years of related experience in marketing, product management, SaaS, and B2B
  • Ability to think and communicate strategically
  • Ability to manage multiple projects simultaneously with minimal supervision
  • Ability to present and influence executive-level audiences
  • Problem-solving and critical thinking abilities highly desired
  • Excellent oral and written communication skills
  • Ability to coordinate and communicate with other teams, particularly product and sales
  • Positive and flexible attitude, ability to adapt well to change
  • Strong organizational and analytical skills
Compensation and Benefits

We offer a competitive salary range of $140,000 - $170,000 per year, depending on experience, as well as excellent benefits, including health insurance, 401(k) matching, and paid time off.



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