Product Marketing Manager, Prime Canada

4 weeks ago


Vancouver, British Columbia, Canada com, ULC Full time

At Amazon Prime, we're looking for a Product Marketing Manager to drive member acquisition and engagement through innovative solutions across onsite CX, email, and core product features.


As a key member of our team, you'll set the vision for content testing, product launch marketing, and GTM activities for segments (e.g. Gen Z, New to Canada, French Quebec, etc.).


Your responsibilities will include developing and executing content experimentation initiatives, analyzing metrics and providing actionable insight into performance, as well as developing and executing on go to market strategies key Prime segments and product launches.


You'll work closely with Product Managers, Marketers, Benefit partner teams, as well as Senior Business Leaders across CA and WW to define new initiatives and customer experiences, analyze the business and present your vision.


The ideal candidate will be a strong communicator, great at meeting multiple deadlines, and comfortable with a varied set of software and editing tools.


We're open to hiring candidates to work out of one of the following locations:


Toronto, ON, CAN | Vancouver, BC, CAN


BASIC QUALIFICATIONS


  • Experience building, executing and scaling crossfunctional programs or marketing campaigns from concept to completion
  • Experience managing and measuring marketing performance in various channels
  • Experience presenting ideas to various levels of an organization to gain support for initiatives
  • Experience in marketing or marketing research
  • Experience using data and metrics to drive improvements

PREFERRED QUALIFICATIONS


  • Experience managing large amounts of data, including customer segments and online campaign metrics


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