Product Marketing Manager

1 month ago

Vancouver, British Columbia, Canada Procurify Full time
About the Role

Procurify is seeking a seasoned Product Marketing Manager to drive the development and execution of our product marketing strategy. As a key member of our marketing team, you will be responsible for creating and implementing a comprehensive product marketing plan that aligns with our overall go-to-market strategy.

Key Responsibilities
  • Develop and execute a product marketing strategy that influences key buyer and customer metrics, focusing on acquisition, adoption, and retention.
  • Educate and enable companies, partners, customers, and markets on platform capabilities, solution differentiation, technology synergies, and customer use cases.
  • Create and manage cross-functional product marketing playbooks that include current features, new feature launches, market and vendor intelligence, new product innovations, and new market opportunities.
  • Partner closely with senior sales leadership to build sales enablement content and materials that support acquisition, expansion, and retention.
  • Leverage business analytics and KPIs to make data-driven decisions about current and future product strategies, understand funnel effectiveness, and continuously improve how our product influences conversion at all funnel stages.
  • Build trust, awareness, and affinity in the Procurify brand by deeply understanding the market, buyer, and customer wants and needs.
  • Collaborate with marketing function leaders and cross-functional teams: sales, partner, customer, product, and engineering to develop a cohesive and inclusive product marketing function.
  • Provide informal mentorship to the marketing team and as a subject matter expert across the business in how we present and leverage market intelligence.
Requirements
  • 5+ years' experience in high-growth marketing, preferably with a SaaS or B2B companies.
  • Strong product marketing management leadership, function expertise, and playbook execution.
  • Proven track record of leading, influencing, and collaborating with cross-functional teams.
  • Deep understanding of the importance of customer and market-focused messaging and positioning.
  • Outstanding conversational and written communication style that is simple, clear, and concise.
  • Positive and open-minded with excellent leadership, problem-solving, and strategic thinking skills.
  • Team player aligned with organizational objectives while working as an individual contributor.
  • Solid project management skills with the ability to focus on high-impact, high-value initiatives.
Why Procurify?

We're committed to helping mission-driven organizations spend smarter. We empower mission-driven organizations around the world – across industries like biotechnology, education, health care, manufacturing, and software – to achieve their goals by making their money go further.

Money is complicated, managing it shouldn't be. We make spend management smart and simple.

You're empowered to do your best work. We've created an environment where personal and professional growth is a real priority. Some of the great perks we offer include:

  • Flexible working: We're a remote-first organization with flexible working hours.
  • Four-day workweek: Burnout is real. To help you restore balance between work and life, all Procurify team members work four days a week.
  • Unlimited responsible time off: Work hard, play harder. All team members can take advantage of our unlimited responsible time off policy.
  • Extended health benefits: Massage appointments, dental coverage, counseling... You name it, our extended health benefits program likely covers it. Take advantage and become the best version of yourself.
  • Community initiatives: We have a strong commitment to community. Join one of our regular community days, donate to our Donate Your Day program, and get involved with one of our lunch and learns.
  • Stock options: Everyone has a chance to own a part of Procurify.
  • DEI initiatives: We regularly run a diversity, equity, and inclusion roundtable where we host guest speakers and tackle the topics that matter.
  • Base Salary Range: $86,000 - $130,000 CAD (This range is dependent on experience and not inclusive of any bonus, commission, benefits or equity that might exist in your total compensation package.)

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