Senior Performance Marketing Specialist

4 days ago


Fredericton, New Brunswick, Canada Boyd Interactive Full time
About Boyd Interactive

Boyd Interactive is a leading provider of real-money and social gaming technology, catering to both B2C and B2B markets. We offer a full spectrum of games across all distribution channels, including web, download, tablet, and smartphone platforms.

Our strength lies in our relentless focus on high-quality, high-functioning software platforms. With recent developments in legislation, the online gaming industry is poised for rapid growth.

Job Overview

We are seeking an experienced Digital Marketing Manager to join our marketing team. The ideal candidate will have a passion for performance marketing, particularly paid search, and possess strong analytical skills to drive successful campaigns.

Responsibilities:
  • Develop and execute a yearly acquisition plan, monitoring budget and adjusting as needed to reach goals.
  • Lead and develop a team of specialists in their areas, guiding them to achieve optimal results.
  • Design, implement, and continuously monitor campaigns to optimize new player acquisition through various digital channels, including Paid Search, Social Media, ASA, ASO, SEO, Affiliates, and Programmatic.
  • Manage A/B testing strategies to optimize campaigns and improve ROI.
  • Conduct thorough market research and competitor analysis to identify opportunities for acquisition.
  • Collaborate with cross-functional teams, including product, sales, and customer success, to ensure campaigns align with overall business objectives.
  • Stay up-to-date with the latest industry trends, Google, Meta, and technological advancements to maintain campaign effectiveness.
Requirements:
  • University degree.
  • 5+ years of experience in performance marketing, with proven success in paid search (Google and Meta).
  • Excellent analytical skills, including experience with Paid Search, A/B testing, and data-driven decision-making.
  • Prior management experience or readiness to lead a team.
  • Strong project management skills and experience working with cross-functional teams.
  • Excellent written and verbal communication skills.
  • A passion for staying current with the latest digital marketing trends and technologies.
  • Experience or interest in iGaming is an asset, as well as managing a monthly search budget exceeding $200K.
Compensation and Benefits

We offer a competitive salary of $85,000 per annum, along with a comprehensive benefits package, including casual dress, dental care, disability insurance, extended health care, life insurance, on-site childcare, on-site gym, underground parking, paid time off, RRSP match, tuition reimbursement, and vision care.



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