Digital Marketing Influencer Relations Manager

2 weeks ago


Mississauga, Ontario, Canada dbrand Canada Full time
About dbrand Canada

We are a dynamic and innovative company that is revolutionizing the world of consumer products. Our team is passionate about creating unique brand experiences for consumers, and we're looking for an experienced Digital Marketing Influencer Relations Manager to join our team.


Salary

The successful candidate can expect a competitive salary ranging from $80,000 to $110,000 per year, depending on experience.


Job Description

As a Digital Marketing Influencer Relations Manager at dbrand Canada, you will be responsible for developing and executing influencer marketing strategies that drive business results. Your focus will be on building and maintaining relationships with influencers, negotiating contracts, and managing campaigns to ensure maximum ROI. You will also work closely with cross-functional teams to develop processes for efficient influencer sourcing, outreach, product seeding, and ongoing management.

You will be responsible for:

  • Developing and executing influencer marketing strategies aligned with overall business objectives;
  • Building and maintaining relationships with influencers;
  • Negotiating contracts and managing campaign budgets;
  • Managing external creative agency relationships as required;
  • Mentoring and developing junior team members;
  • Reporting on key performance indicators and evolving ROI models.

Your responsibilities will include:

Key Performance Indicators

You will be responsible for reporting on key performance indicators, including:

  • Sales growth;
  • Influencer engagement rates;
  • Campaign ROI.
Requirements and Qualifications

To succeed in this role, you will need:

  • At least 4 years of experience in digital marketing, including at least 2 years in influencer marketing, PR, or partnerships strategy;
  • A successful track record of planning and executing influencer marketing strategies for multi-million dollar campaigns;
  • Excellent project management skills;
  • Experience leading cross-departmental projects;
  • Insights into rapidly-changing trends of DTC marketing.
Benefits

We offer a comprehensive benefits package, including health, dental, vision, profit-sharing, and GRSP benefits. Our office is located a few minutes west of Pearson Airport, making it easily accessible by car or public transportation.


Location

dbrand Canada is based in Mississauga, Ontario, Canada. We're committed to diversity and inclusion, and we welcome applications from qualified candidates from diverse backgrounds.



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