Strategic Marketing Director

1 month ago

Toronto, Ontario, Canada RBC Full time
Job Description

Job Title: Strategic Marketing Director

Job Summary:

We are seeking a highly skilled and experienced Strategic Marketing Director to join our team at RBC. As a key member of our marketing team, you will be responsible for developing and executing strategic marketing plans to drive business growth and promote our expertise/capabilities.

Key Responsibilities:

  • Develop and execute strategic marketing plans to drive business growth and promote our expertise/capabilities
  • Work closely with the Global Head of Content Strategy and Insights and members of the Client and Marketing Strategy team to create strategic thought leadership programs and campaigns
  • Lead engagement and collaboration efforts with business partners across Global Investment Banking, Corporate Banking, Global Markets, Sustainable Finance, Research and more on priority projects and initiatives
  • Drive and oversee content marketing strategy, planning, development and execution with members of the Content Strategy and Insights team
  • Manage editorial resources, including agency partners and studio capabilities, to create and deliver exceptional content and digital experiences for clients
  • Partner with Digital and Social Media team to drive editorial/messaging strategy for paid media, develop digital strategies and execute email nurture campaigns
  • Coordinate with the Conference & Events team to drive activation strategies and manage content initiatives for RBC proprietary conferences, industry sponsorships and other key business initiatives
  • Engage regularly with the corporate communications team to ensure alignment on priorities and messaging, partner on major brand initiatives and explore strategic PR opportunities
  • Develop a strong understanding of client consumption behaviors and what makes content more engaging and shareable with target audiences
  • Learn to monitor and interpret key metrics for content marketing campaigns and help identify ways to optimize performance

Requirements:

  • 10+ years of work experience in B2B Financial Services Marketing or Management Consulting; prior experience with Capital Markets, Asset Management or Institutional Investor firms preferred
  • Excellent writing and presentation skills, with an ability to generate new ideas and turn them into compelling thought leadership
  • Strong relationship management, project management and interpersonal skills; Highly organized and entrepreneurial, ability to work on multiple projects in a fast-paced corporate environment while maintaining a high attention to detail
  • Analyze and synthesize data to deliver meaningful insights to drive business decision-making

What We Offer:

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable
  • Leaders who support your development through coaching and managing opportunities
  • Opportunities to build close relationships with clients

Job Type: Full-time

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