Strategic Marketing and Branding Executive
12 hours ago
Arthritis Society Canada is a leading organization dedicated to fighting arthritis through research, innovation, advocacy, and information and support.
Job SummaryWe are seeking an experienced Digital Marketing/Branding Lead to lead our Marketing & Communications Team in developing and executing strategic marketing plans that achieve business objectives across multiple channels.
About the RoleThe ideal candidate will have at least 10+ years of experience in marketing, with a proven track record of developing and executing successful integrated, omni-channel marketing campaigns. They will be responsible for working collaboratively with teams across Canada, leveraging the organization's programs and events to proactively identify ways to maximize marketing moments, earned media, and partnership opportunities.
Responsibilities- Develop and execute comprehensive and strategic marketing plans that achieve business objectives across multiple channels.
- Leverage the organization's programs and events to proactively identify ways to maximize marketing moments, earned media, and partnership opportunities.
- Analyze data and insights to inform marketing strategies and optimize campaigns in real-time.
- Oversee the development of branding and creative assets, ensuring on-brand, high-quality deliverables that achieve clear goals.
- Manage budgets for all marketing initiatives, ensuring efficient use of resources to maximize ROI.
To be considered for this role, you should have:
- A Bachelor's degree in marketing, media, public relations, communications, or a related discipline.
- MBA or other advanced degree.
- At least 10+ years of experience in marketing, with a proven track record of developing and executing successful integrated, omni-channel marketing campaigns.
- Excellent understanding of brand strategy and positioning.
- Experience managing a team of brand marketing professionals.
- Excellent project management and expertise creating and ensuring the application of and adherence to a workback schedule.
- Excellent analytical skills and experience using data to inform marketing decisions.
- Outstanding communication, presentation, and writing skills.
- Bilingual (English & French) language skills an asset.
- Experience with digital marketing tools and platforms.
We offer a competitive salary of $120,000 - $150,000 per year, based on experience, as well as a comprehensive benefits package, including extended healthcare benefits, choice of healthcare spending account and/or healthy living account, virtual 24/7 healthcare access & discounted fitness membership, vacation time, personal days, holiday closure, summer hours, DCPP, and a convenient reduced-fees Group RRSP scheme.
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