Digital Media Strategist
4 days ago
We are seeking an experienced Digital Specialist to join our team at Mediology, a leading advertising agency with offices in Langley, Calgary, and Regina. As a key member of our media group, you will work closely with our media supervisors and strategists to develop effective media plans and provide comprehensive reporting.
Key Responsibilities:
- Conducting thorough audience and campaign research to inform media planning decisions.
- Collaborating with internal teams to create data-driven media strategies.
- Analyzing ad performance in buying platforms and presenting insights to drive business growth.
- Developing high-quality client reports and communications.
- Staying up-to-date with industry trends and best practices through ongoing learning and professional development.
Requirements:
- At least 2 years of experience in digital advertising, with a strong focus on media buying and planning.
- Proficiency in media buying platforms such as Meta, Google, and TikTok.
- Proven ability to build and manage successful paid search campaigns.
- Excellent communication and analytical skills, with the ability to interpret complex data and present findings clearly.
Bonus Requirements:
- Digital certifications such as Google Ads and Microsoft Search.
- Experience with website analytics and conversion tracking.
- Familiarity with project management tools like Basecamp.
About Mediology
Mediology is proud to be one of Canada's largest independent media groups, with a passion for finding the right media mix for our clients' needs. We offer a dynamic work environment, flexible working arrangements, and a competitive benefits package after 3 months. Annual Salary: $48,000 to $60,000.
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