Digital Marketing Strategist

2 weeks ago


Toronto, Ontario, Canada Pala Interactive Full time

About Pala Interactive

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As a leading full-service real-money and social gaming technology provider, Pala Interactive is committed to delivering high-quality software platforms that cater to both B2C and B2B markets. Our company offers a diverse range of games across all distribution channels, including web, download, tablet & smartphone.

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A Career Opportunity in Digital Marketing

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We are seeking an experienced Email Campaign Specialist to join our team within the gaming/gambling industry. In this role, you will be responsible for helping define and create engaging content utilizing all retention channels available through email, onsite content, push & promotions.

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Key Responsibilities:

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  • Develop and implement email marketing templates and content in alignment with marketing strategy and objectives.">
  • Set up and test promotional/bonus campaigns.">
  • Manage day-to-day content/appearance of our website and apps.">
  • Ensure builds are mobile-responsive, visually appealing, and optimized for deliverability.">
  • Conduct A/B tests to optimize email performance.">
  • Provide insights and recommendations for improving emails and other content channels.">
  • Collaborate with data analysts and CRM teams to leverage customer data for segmentation and personalization.">
  • Stay up-to-date with email marketing best practices and emerging technologies.">
  • Ensure compliance with regulatory requirements.">
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Requirements:

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  • Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.">
  • Excellent written and verbal skills in English with strong attention to detail.">
  • i Gaming experience is not required, but a good understanding of how the i Gaming industry works is essential.">
  • An ability to think creatively and proactively come up with ideas and new ways of working.">
  • Strong problem-solving skills and ability to take initiative, show a sense of urgency, and willingness to learn.">
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What We Offer:

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  • A competitive salary of $65,000 - $85,000 per year, depending on experience.">
  • A dynamic and fast-paced work environment.">
  • Opportunities for career growth and advancement.">
  • A supportive team culture and opportunities to work on exciting and impactful projects.">
  • A comprehensive benefits package, including health, dental, and vision insurance, as well as paid time off and RRSP matching.">
  • Casual dress code.">
  • On-site childcare and gym facilities.">
  • Underground parking.">
  • Tuition reimbursement.">


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