Digital Marketing Strategist
2 weeks ago
About Pala Interactive
">As a leading full-service real-money and social gaming technology provider, Pala Interactive is committed to delivering high-quality software platforms that cater to both B2C and B2B markets. Our company offers a diverse range of games across all distribution channels, including web, download, tablet & smartphone.
">A Career Opportunity in Digital Marketing
">We are seeking an experienced Email Campaign Specialist to join our team within the gaming/gambling industry. In this role, you will be responsible for helping define and create engaging content utilizing all retention channels available through email, onsite content, push & promotions.
">Key Responsibilities:
">- ">
- Develop and implement email marketing templates and content in alignment with marketing strategy and objectives.">
- Set up and test promotional/bonus campaigns.">
- Manage day-to-day content/appearance of our website and apps.">
- Ensure builds are mobile-responsive, visually appealing, and optimized for deliverability.">
- Conduct A/B tests to optimize email performance.">
- Provide insights and recommendations for improving emails and other content channels.">
- Collaborate with data analysts and CRM teams to leverage customer data for segmentation and personalization.">
- Stay up-to-date with email marketing best practices and emerging technologies.">
- Ensure compliance with regulatory requirements.">
Requirements:
">- ">
- Good overall knowledge of CRM and/or marketing campaigns with at least 2-3 years of experience in marketing communications.">
- Excellent written and verbal skills in English with strong attention to detail.">
- i Gaming experience is not required, but a good understanding of how the i Gaming industry works is essential.">
- An ability to think creatively and proactively come up with ideas and new ways of working.">
- Strong problem-solving skills and ability to take initiative, show a sense of urgency, and willingness to learn.">
What We Offer:
">- ">
- A competitive salary of $65,000 - $85,000 per year, depending on experience.">
- A dynamic and fast-paced work environment.">
- Opportunities for career growth and advancement.">
- A supportive team culture and opportunities to work on exciting and impactful projects.">
- A comprehensive benefits package, including health, dental, and vision insurance, as well as paid time off and RRSP matching.">
- Casual dress code.">
- On-site childcare and gym facilities.">
- Underground parking.">
- Tuition reimbursement.">
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