Senior Regional Media Manager, Prime Video, LATCANZ Paid Media Specialist

4 weeks ago

New Zealand, Prince Edward Island, Canada Amazon Full time
About the Role

We are seeking an experienced Senior Regional Media Manager to oversee global launches and brand campaigns across the LATCANZ region. As a key member of the Prime Video team, you will be responsible for developing and executing innovative media plans to drive content awareness, consideration, and conversion for Amazon's Prime Video service.

Key Responsibilities
  1. Develop and execute comprehensive media strategies and plans for Prime Video's global launches and brand campaigns across the LATCANZ markets.
  2. Serve as the single media owner for campaigns within your scope, aligning and engaging with cross-functional teams to set strategy, define attribution, and drive optimization.
  3. Conduct in-depth analysis of full-funnel media performance to uncover insights and opportunities that can enhance title growth and campaign effectiveness.
  4. Manage media agency relationships, optimize media spending, and comply with standardized reporting across the LATCANZ region.
  5. Collaborate with marketing stakeholders to ensure seamless campaign implementation and integration.
  6. Scale media guidelines, best practices, and insights to drive efficiency and consistency.
  7. Thrive in a fast-paced, flexible environment, adapting your scope as needed to cover single-title, multi-title, and brand/sports campaigns.
A Day in the Life

You will start your day by reviewing the latest campaign performance dashboards, analyzing full-funnel metrics to identify opportunities for optimization. You will then collaborate with the LATCANZ performance media team to align on paid search and Amazon DSP strategy/results, ensuring tight integration. Next, you will meet with the campaign Brand Manager and media agency partners to discuss campaign results and media plan adjustments. You will provide clear guidelines and feedback to ensure consistency in reporting and a shared understanding of KPIs. Afterwards, you will join a regional catch-up with your regional peers to share best practices and coordinate on upcoming global launches. In the afternoon, you will dive into planning for a major brand campaign set to debut across multiple LATCANZ markets. You will collaborate with the Central Marketing stakeholders (CMT) to finalize the media mix, media buying, and creative execution. You will also review the measurement framework and experimentation roadmap with the Prime Video analytics team to ensure robust insights. As you wrap up, you will ensure all campaign assets, guidelines, and performance reports are centralized and easily accessible for the wider team.

About the Team

The Prime Video team is focused on delivering the world's best-in-class digital video customer experience. To achieve this mission, the LATCANZ paid media team works to find effective, efficient, and scalable ways to connect the audiences of Latin America, Canada, Australia, and New Zealand with the content they will enjoy, showcasing our vast catalog in the right moment, to the right person, and with the right content.

Requirements
  1. 8+ years of professional non-internship marketing experience, with minimum 6 years of progressive experience in media planning, optimization, and analysis, ideally with a focus on global/regional campaigns.
  2. Proven track record of developing and executing successful, data-driven media strategies and driving continuous improvement.
  3. Excellent project management, communication, and stakeholder management skills.
  4. Fluency in English and Portuguese, with proficiency in Spanish a strong plus.
  5. Strong analytical and problem-solving skills, with a data-driven approach to decision making.
Preferred Qualifications
  1. Bachelor's degree in Marketing, Advertising, Analytics, or a related field.
  2. Multi-country campaign management.
  3. LATAM, CA, or AUNZ market and/or media experience.

  • Senior Regional Media Manager, Prime Video, LATCANZ Paid Media

    4 weeks ago

    New Zealand, Canada Amazon Full time

    Senior Regional Media Manager, Prime Video, LATCANZ Paid MediaAmazon Prime Video is seeking an experienced, strategic Senior Regional Media Manager to oversee Global launches (movies and series) and Brand campaigns across LATCANZ (Latin America, Canada, and Australia/New Zealand) region. In this critical role, you will be responsible for developing and...

  • Social Media Coordinator

    4 months ago

    New Westminster, Canada Canadian Pain & Regenerative Institute Full time

    We are seeking an enthusiastic and innovative Social Media Specialist to join our medical and rehabilitation clinic. In this role, you will be responsible for developing and executing digital marketing strategies that promote our clinic's services, engage with our patients, and attract new clientele. Your expertise in digital marketing within the healthcare...

  • Social Media Specialist

    5 months ago

    New Westminster, Canada Campus Support Full time

    We are happy to say that we are looking for **Social Media Specialist **to join us at Campus Support. **Position**: Social Media Specialist **Reporting To**:Manager, Social Media and Community **Company**:Campus Support **Location**:New Westminster, BC (Onsite) **Job Status**:Full-time, Permanent **Salary**: $50,000 Annually **WHAT WILL YOU...

  • Library Technician

    4 months ago

    New Westminster, Canada Douglas College Full time

    **Work Arrangements**What Douglas Offers** DO what you love. Be good at it. That’s how Douglas College defines a great career. It’s a philosophy that resonates through our classrooms, our offices and our boardrooms. It inspires our students and drives us to make Douglas College one of BC’s Top Employers. We love what we do. And we’re looking for...

  • Marketing & Communications Specialist (Temporary 14

    7 days ago

    New Westminster, Canada Century Group Full time

    A 2023 and 2024 BC Top 100 Employer, Century Group is a family-owned, real estate development and property management company with a mission to curate places people love. Century Group's people are committed to building sustainable, thriving communities with diverse neighbourhoods. For 65 years, Century Group has built a portfolio of operating real estate...

  • Marketing & Communications Specialist (Temporary 17

    2 months ago

    New Westminster, Canada Century Group Full time

    A 2023 and 2024 BC Top 100 Employer, Century Group is a family-owned, real estate development and property management company with a mission to curate places people love. Century Group's people are committed to building sustainable, thriving communities with diverse neighbourhoods. For 65 years, Century Group has built a portfolio of operating real estate...

  • Marketing & Communications Specialist (Temporary 17 Months)

    2 months ago

    New Westminster, Canada Century Group Full time

    Marketing & Communications Specialist (Temporary 17 Months) POSTED 05 September 2024 LOCATION New Westminster, BC A 2023 and 2024 BC Top 100 Employer, Century Group is a family-owned, real estate development and property management company with a mission to curate places people love. Century Group's people are committed to building...

  • Digital Media Specialist

    2 months ago

    New Westminster, British Columbia, Canada 1037502 BC Ltd. Full time

    About the RoleWe are seeking a highly skilled Web Site Designer to join our team at 1037502 BC Ltd. as a key member of our digital media department. The successful candidate will be responsible for designing and developing engaging and user-friendly websites that meet the needs of our clients.Key ResponsibilitiesDesign and Development: Create visually...

  • Digital Media Specialist

    4 weeks ago

    New Westminster, British Columbia, Canada BC Ltd. Full time

    About the RoleWe are seeking a highly skilled Web Site Designer to join our team at 1037502 BC Ltd. as a key member of our digital media department. The successful candidate will be responsible for designing and developing engaging and user-friendly websites that meet the needs of our clients.Key ResponsibilitiesDesign and Development: Create visually...

  • Convenience Store Manager

    3 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Convenience Store Manager

    3 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Video Content Creator

    2 weeks ago

    New Westminster, British Columbia, Canada Century Group Full time

    Video Content CreatorAt Century Group, we're seeking a talented Video Content Creator to join our team. As a key member of our marketing department, you'll be responsible for creating engaging video content that showcases our diverse portfolio, including corporate videos, hospitality features, construction and development progress updates, and more.As a...

  • In Office

    5 months ago

    New Westminster, Canada Mountainview Health and Wellness Full time

    Responsibilities but not limited to: - maintain and grow our Facebook, Twitter, Website and other social media accounts - developing new marketing ideas and maintain current ones - developing and maintaining print ads and other promotional materials - going out to promote the business - cold calling and maintaining our current clients Qualifications: -...

  • Interactive Media Developer

    2 months ago

    New Westminster, British Columbia, Canada 1037502 BC Ltd. Full time

    About the RoleWe are seeking a highly skilled Web Site Designer to join our team at 1037502 BC Ltd. as a key member of our digital media department. The successful candidate will be responsible for designing and developing engaging and user-friendly websites that meet the needs of our clients.Key ResponsibilitiesDesign and Development: Create visually...

  • Interactive Media Developer

    4 weeks ago

    New Westminster, British Columbia, Canada BC Ltd. Full time

    About the RoleWe are seeking a highly skilled Web Site Designer to join our team at 1037502 BC Ltd. as a key member of our digital media department. The successful candidate will be responsible for designing and developing engaging and user-friendly websites that meet the needs of our clients.Key ResponsibilitiesDesign and Development: Create visually...

  • Convenience Store Manager

    3 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Convenience Store Manager

    3 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Convenience Store Manager

    4 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Convenience Store Manager

    4 weeks ago

    New Glasgow, Nova Scotia, Canada Abercrombie Video and Variety Full time

    Job Title: Convenience Store ManagerAbercrombie Video and Variety is seeking a highly motivated and organized Convenience Store Manager to join our team. As a key member of our retail team, you will be responsible for managing the day-to-day operations of our convenience store, ensuring excellent customer service, and driving sales growth.Key...

  • Senior Digital Creative Director

    2 weeks ago

    New Brunswick, Canada Maserati of San Diego Full time

    Lead the Creative Vision for AudibleAudible is seeking a seasoned Senior Digital Creative Director to spearhead our creative efforts and drive innovative storytelling across the globe. As the first Global Head of Creative, you will be responsible for developing and deploying full-funnel creative campaigns that inspire and engage our millions of global...