Marketing & Communications Specialist (Temporary 17

4 months ago

New Westminster, Canada Century Group Full time

A 2023 and 2024 BC Top 100 Employer, Century Group is a family-owned, real estate development and property management company with a mission to curate places people love. Century Group's people are committed to building sustainable, thriving communities with diverse neighbourhoods. For 65 years, Century Group has built a portfolio of operating real estate assets and land, residential rental properties, seniors residences, hotels and restaurants, as well as commercial retail spaces with an emphasis on a mixed-use approach.
What Can We Offer You?
Role Summary
Reporting to the Director, Corporate Marketing & Communications, the Marketing & Communications Specialist will play an integral role in collaborating and supporting marketing strategies to communicate with our customers, residents, employees, and the public. This maternity leave coverage role requires expertise in social media content curation and execution, particularly with a focus on video storytelling and supporting a large website project. The Specialist ensures messaging consistency and alignment with CG’s corporate brands, plans, and objectives.
Key Accountabilities
- In consultation with the Director, Corporate Communications, the MCS plans, develops, contributes to, and implements proactive communication and marketing strategies to support internal and external audience engagement around organizational projects and priorities, specifically focusing on social media content curation and video storytelling.
- Collaborating with the Director, Corporate Marketing & Communications, the MCS identifies communication challenges or emerging issues and recommends improvements, particularly regarding digital paid campaigns, website development and updates.
- Conducts market research, surveys, and stakeholder feedback with a keen eye on digital trends and preferences in content consumption.
- Researches, writes, and distributes original content across CG's internal and external communication channels, emphasizing video content for social media platforms and website engagement.
- Collaborates with the Communications Team to curate content and ensure consistent messaging and brand alignment across all digital platforms.
- Contributes to enhancing CG’s image and consumer engagement by developing proactive communication plans, focusing on digital channels and video storytelling.
- Coordinates placement for advertising campaigns and roll-outs, working closely with the Director Corporate Marketing & Communications to optimize digital advertising strategies.
- Participates in developing a comprehensive digital strategy to plan, manage, and execute digital engagement opportunities, including social media campaigns and website projects.
- Provides support to enhance and protect the company's reputation, advocating for fresh employee and customer engagement approaches, particularly through digital channels.
- Plays an active role in community marketing, including coordinating community events and sponsorships.

Education & Experience
- Bachelor’s degree in a relevant discipline (communications, marketing, journalism), complemented by six to ten years of communications experience or an equivalent combination of education, training and experience.
- Experience in communication planning and executing campaigns.
- Previous experience working in a real estate development environment is an asset.

Required Knowledge, Skills, & Abilities
- Broad knowledge of corporate communication, and community engagement.
- A commitment to learn, apply, champion, and enrich CG’s Mission, Vision and Values.
- Highly analytical and can measure success easily.
- Demonstrated project management skills and the ability to work well under pressure to meet tight deadlines.
- Thorough knowledge and demonstrated experience in social media and digital campaigns.
- Outstanding written and oral communication.
- Demonstrated experience establishing and sustaining collaborative working relationships and partnerships with various stakeholders.
- Experience working both tactically and strategically.
- Demonstrated ability to be creative and innovative.
- Utilize a data-driven approach to decision-making.
- Stay on top of trends and communicate market nuances regularly.
- Ability to multi-task while maintaining high standards of accuracy and quality.
- Strong organizational skills with the ability to independently research, prioritize and assemble details for all aspects of a project or initiative.
- Advanced computer skills in electronic communication technology, publishing and web-based communications.
- Experience with Google Workspace (Docs, Sheets, Slides, Gmail etc).
- Ability to travel to other work sites - Driver's License (Class 5) required

CG1

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