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Regional Marketing Manager
2 months ago
The Regional Marketing Manager plays a critical role in driving business growth and innovation across various service areas, including office coffee services, micro-markets, vending, breakroom, and retail experiences. Reporting to the Canadian Market Leader, this role directly engages with Canadian operations and sales teams to drive execution, sales growth, client satisfaction, and customer engagement while working closely with the North American Marketing organization.
Key Responsibilities:- Develop and execute local promotional calendars to drive sales growth and client satisfaction.
- Manage national marketing initiatives to ensure consistency and alignment with company standards.
- Partner with Regional Leadership to support specific client needs and drive measurable results across the full amenity and retail space.
- Support large openings by ensuring all components are ready for implementation, proper pricing is communicated, and training team members on how to keep spaces fresh and stocked.
- Lead pilot processes from identifying opportunities, defining scope, implementation, and tracking.
- Support national account managers and business development managers with CBRs, events, and sales presentations, providing insights on new products, services, and programming.
- Train field teams on new planograms, products, and services to ensure proper setup and execution.
- Act as the expert on 365 Retail kiosk capabilities, including reporting, promotions, loyalty, implementation, and maintenance.
- Monitor the industry and seek insights into local pricing, products, and vendors, along with tactical outcomes and timelines for implementation.
- Activate brand standards and execute consistently throughout the region.
- Bachelor's Degree required.
- A minimum of 3-5 years of professional experience in marketing or brand management.
- Experience within a DSD, CPG, or Field Service Organization preferred.
- Excellent verbal, presentation, written, and interpersonal communication skills.
- Bilingual (English/French) preferred.
- Strong Microsoft Office skills (PowerPoint, Excel).
- Ability to synthesize multiple inputs into a clear, concise, and valuable recommendation.
- Ability to work independently.
- Ability to travel up to 25%.
Aramark is a leading provider of food and facilities services to businesses, institutions, and communities around the world. Our mission is to deliver exceptional service and quality to our customers, while creating a positive impact on the environment and the communities we serve.
We are committed to equal employment opportunity and believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status, or other characteristics protected by applicable law.
