Global Brand Marketing Coordinator

4 weeks ago

Montreal, Quebec, Canada Mattel Full time

Unlock Your Potential with Mattel

We are seeking a highly skilled Global Brand Marketing Coordinator to join our team at Mattel. As a key member of our Global Brand Marketing team, you will play a critical role in supporting the development and growth of our global brands.

About the Role:

The Global Brand Marketing Coordinator will be responsible for providing marketing, product development, and business operations support to our cross-functional teams. This includes managing day-to-day line development, key milestones, and financials, as well as ensuring product lines meet financial targets and brand budgets.

Key Responsibilities:

  • Manage day-to-day line development for products with the cross-functional team to achieve corporate goals.
  • Manage key milestones in the development process with supporting financials, PowerPoints, and presentations.
  • Ensure product line meets financial targets and brand budgets.
  • Assist with the execution of business plans.
  • Collect, analyze, and summarize data on portfolio performance and in support of brand development.
  • Work closely with the Product Design, Packaging, and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights.
  • Collaborate with global subsidiaries to address global needs and market feedback; support global information needs.
  • Communicate franchise/brand and marketing strategies with all stakeholders, including the internal cross-functional teams.
  • Maintain data accuracy of product line documentation.
  • Ensure consistency across the franchise/brand across assets and commercial deliverables.
  • Deliver item-level forecasting, tracking, and performance roll-ups to impact Global marketing strategy.
  • Create product, ecomm, and marketing briefs and work with cross-functional teams on development.
  • Monitor key trends, brands, and competitors' performance in all markets.
  • Act as point of contact for brand inquiries and dissemination of brand information.

Requirements:

  • Bachelor's degree in marketing, business, or related field.
  • 2 to 4 years' experience in consumer or brand marketing.
  • Understanding of standard marketing techniques.
  • Understanding of the business objectives related to marketing/brand management.
  • Basic understanding of research methodologies and when they are used.
  • Basic understanding of annual financial plans.
  • Strong proficiency in Microsoft Excel.
  • Strong proficiency in Microsoft PowerPoint.
  • Ability to differentiate and create compelling positioning statements and relevance for our consumers and customers.
  • Ability to drive change and results through influential leadership skills.
  • Ability to effectively manage multiple projects in a dynamic environment.
  • Time management and quantitative skills.
  • Strong analytical and strategic thinking skills.
  • Strong communication and presentation skills.
  • Proactive and diligent - sees challenges as opportunities and translates them into actionable items.
  • Experience with product development (asset).
  • Proficient in both English and French languages is required (verbal and written).
  • Positive attitude.
  • Solution-oriented.
  • Demonstrated a growth mindset by staying curious and continuously learning, embracing challenges, and improving themselves.

About Mattel:

We are a purpose-driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose by employing the following behaviors:

  • We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts, and working closely together always brings better results. Partnership is our process, and our collective capabilities are our superpower.
  • We innovate: At Mattel, we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
  • We execute: We are a performance-driven company. We strive for excellence and are focused on pursuing best-in-class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

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