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Corporate Director of Sales and Marketing

2 months ago

Calgary, Alberta, Canada West - Calgary Full time
Job Title: Corporate Director of Sales and Marketing

At West - Calgary, we are seeking a highly skilled and experienced Corporate Director of Sales and Marketing to lead our sales and marketing efforts in the Calgary region.

Key Responsibilities:
  • Develop and implement strategic marketing and sales plans to drive business growth and profitability.
  • Lead and direct marketing and sales processes, including market positioning, initial marketing efforts, offers of sale, and closing.
  • Collaborate with project managers to drive long-term growth and profitability through strategic decision-making.
  • Stay current on development activities and market values/trends and innovations.
  • Direct leasing and asset management strategies.
  • Participate in the development, branding, and identity of neighbourhoods within Currie.
  • Ensure effective and consistent articulation of brand and messaging to various audiences and stakeholders.
  • Generate ideas and strategies for new development projects and internal processes that better enable the company to achieve its goals.
  • Participate in community consultation and interact with stakeholders, serving as an ambassador for CLC.
  • Represent CLC's interests with local municipalities, municipal officials, industry, and business associations, and community groups, to achieve company objectives.
  • Coordinate the preparation and implementation of marketing budgets and strategies for land assets.
  • Participate in the preparation of short-term and long-term activities, budgets, schedules, and business plans, and monitor the financial performance of sales and leasing projects ensuring completed on time and on budget.
  • Prepare and disseminate marketing and promotional materials for sales and leasing projects.
  • Participate in projects where issues of a complex or strategic nature require the expertise of a senior marketing, sales, and leasing professional.
  • Direct and oversee broker, advisor, solicitor, and consultant selection processes in creating external teams to advance marketing, sales, and leasing activities.
  • Work with internal project managers to address marketing, sales, and leasing project requirements.
  • Administer contracts for third-party service providers.
  • Participate in heritage assessments of existing assets/buildings and develop strategies for appropriate preservation/commemoration as relates to sales and leasing opportunities.
  • Generate optimum value from lands and assets, including finding the optimal balance of financial return with community objectives and fulfilling the company's relevant strategic values and priorities.
  • Build long-term business relationships with developers, builders, operators, contract professionals, and communities/stakeholders.
Requirements:
  • Minimum of seven to ten years of experience in real estate and land marketing, sales, and leasing transactions, including exposure to and knowledge of master planning and mixed-use/residential development, site servicing, and environmental remediation.
  • Post-secondary degree or diploma in one of the fields of business, finance, marketing, real estate, and/or urban planning or comparable field required, including professional certification(s).
  • Demonstrated relevant and comparable project experience of a size and scale compared with the National Capital Region/Atlantic projects.
  • Marketing, sales, and transactions skills, including conducting effective market sounding, the ability to prepare data rooms, and read, interpret, and negotiate legal agreements.
  • Project management skills, including the ability to establish budgets, meet schedules, manage project files, and make appropriate decisions to ensure the successful outcome of the project.
  • Sales management experience in the public and/or private sector.
  • Experience with profit and loss (P&L) accountability and delivery of land development and sales targets.
  • Big picture thinker with understanding of matrix organization and balance of local operational and corporate-strategic drivers.
  • Knowledge of all aspects of mixed-use residential and/or commercial land development.
  • Proficient with computers and software applications, including Microsoft Word, Excel, PowerPoint, and Project.

West - Calgary is a self-financing, federal Crown corporation that specializes in real estate, development, and attractions management. Our goal is to produce the best possible benefit for Canadian communities and the Government of Canada. We pride ourselves on our consultation-based approach to pursuing community-oriented goals, environmental stewardship, and heritage commemoration with all our projects across Canada. Our activities ensure that former government properties are redeveloped or managed in accordance with their highest and best use, and that they are harmoniously reintegrated into local communities. Our goal is to help transform surplus parcels and reshape them to meet the needs of Canadians with inspiring and sustainable new neighbourhoods in which they can live, work, and play.