Corporate Director of Sales and Marketing
3 weeks ago
Job Summary:
The Director of Guest Experience, Sales, and Marketing is responsible for driving membership growth and retention, filling programs and services to capacity, and cultivating partnerships. This role requires a dynamic leader who can develop and execute strategies to position the organization for success and drive sales.
Key Responsibilities:
- Develop and oversee the development and execution of strategies and plans in the areas of Marketing, Sales, Guest Experience, External Communications, and Sponsorship.
- Provide leadership and direction to the Marketing team, Guest Service Manager, and Guest Service Team members.
- Function within a strategic and policy framework established by the CEO and the Board.
- Contribute to organizational strategy and policy development.
- Leverage technology, artificial intelligence, and Salesforce-based software to engage and support members.
- Foster an environment rich in Diversity, Equality, and Inclusion for all members and staff.
Requirements:
- Post-secondary degree in marketing or related equivalent.
- At least five years of experience leading high-performing teams and managing an annual budget of at least $5 million.
- At least five years of experience developing and implementing best practices, marketing initiatives, and providing creative direction.
- At least three years of experience working in the recreation industry or related industry.
- At least three years of experience working in B2C and B2B marketing & sales.
Our Commitment to Diversity, Equity, and Inclusion:
We value the uniqueness and perspectives of all employees and are committed to diversity, equity, and inclusion initiatives to create a feeling of belonging for all of our team members. We provide support in our recruitment process to candidates with disabilities and take into account their accessibility needs.
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