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Digital Product Lead
2 months ago
G&F Financial Group, a leading financial institution, is seeking a highly skilled Product Manager to join our team. With a strong presence in the market, we offer a wide range of financial products and services to our members.
Job SummaryWe are looking for a dynamic and innovative professional with a deep understanding of financial products and a strong strategic mindset to lead our product development efforts. The successful candidate will be responsible for setting the strategy and vision for our product portfolio, developing a roadmap to improve our products, and collaborating with cross-functional teams to drive innovation and growth.
Key Responsibilities- Design and manage the product vision and strategy to create and support the product roadmap to drive growth and engagement.
- Maintain proactive awareness of industry best practices, emerging technologies, and competitive landscape; evaluate competitor product and, their effectiveness in meeting member needs, and potential improvements.
- Champion the process of product development and innovation from ideation, through testing, business case development, product launch, and in-market performance.
- Develop new product features and functionalities based on member journeys, feedback, and market trends or through the G&F Financial Group innovation process.
- Manage processes of transition and retirement of existing products.
- Maintain agile product backlogs that align with the product roadmap.
- Establish pricing strategy, marketing, legal, and financial targets
- Define product performance metrics and targets.
- Track and analyze product performance through metrics such as user engagement, conversion rates, member feedback, and market trends or other KPIs as appropriate for each product for continuous product improvement.
- Utilize various data analysis techniques and tools to derive actionable insights that inform product development, feature prioritization, and optimization efforts.
- Bachelor's Degree in business administration or related area
- Minimum + years' experience in product management including analytics, roadmaps, and customer journeys
- Knowledge of financial products and services, member segmentation, digital and physical channels, and non-traditional competition
- Excellent communication skills both written and verbal, with the ability to tell a story or convey a proposal and obtain buy-in
- Understanding of agile or similar methodology
- Strong understanding of digital concepts
- An equivalent combination of the above may be appropriate
- Competitive base salary; reviewed annually. The salary range for this position is $, to $, starting salary will be based on related education, training, and experience.
- Extended health care, dental coverage, and disability coverage
- Favorable vacation benefits - paid time off to recharge
- RRSP with Employer contributions, and the option to contribute yourself
- Special banking perks - including mortgage and lending products
G&F Financial Group is a BOLD and Always Welcoming organization that values collaboration, innovation, and member satisfaction. We are committed to creating a future where everyone in our communities can achieve financial wellness.